MAM
Air Deccan inks pact with HPCL
BANGALORE: Air Deccan announced a tie up with Hindustan Petroleum Corporation Ltd (HPCL) to sell Air Deccan Air Tickets at HPCL petrol pumps.
HPCL Retail executive director S P Choudhary said that Air Ticketing was another product that HPCL was introducing as a part of the bouquet of product and services HPCL offer to customers at petrol bunks. The bulk of the customers at petrol refueling stations were the middle class, the very segment that Air Deccan wanted to tap.
“We want to ensure that the middle class has access to Internet in the country in our delivery system, our customers must have more options for ticketing sources, we’re expanding our network to connect the interior parts of the country and want to make tickets easily available, we are simplifying the purchase process of Air Deccan tickets,” said Air Deccan MD G R Gopinath.
This association will help integrate small cities with large metros in the country and provide a base of around 250 million middle class customers. The cash earned by petrol pumps could also be rolled over due to the sale of tickets. It is a win-win situation for both Air Deccan and HPCL.
HPCL staff have been trained by Air Deccan for new ticket distribution, which will initially be channelised through 10 select petrol pumps in Bangalore and could involve a network of the 2000 Club HP petrol pumps across the country within a yeas time. HP expects to upgrade another 1000 petrol pumps to Club HP and these too could be brought in the loop to sell Air Tickets.
Brands
Adidas elevates Sartaj Kadian to director of digital marketing
Performance marketing lead steps up to drive AI-led, full-funnel growth across MENA and CIS
DUBAI: Adidas has promoted Sartaj Kadian to director digital marketing, tightening its grip on performance-led growth as brands double down on data, AI and cross-channel precision in a fiercely competitive retail landscape.
Kadian, who has spent over five years with the sportswear giant, most recently led performance marketing across MENA and CIS, steering media strategy and innovation to deliver both brand lift and commercial impact. In his new role, he will take charge of end-to-end digital marketing, with a sharper focus on integrating brand storytelling with measurable, full-funnel outcomes.
A digital marketing leader with over a decade of experience across global markets, Kadian has built and scaled high-performing teams, managed multi-million euro budgets and consistently delivered double-digit growth anchored in ROI. His playbook blends marketing mix modelling, AI-led optimisation and deep analytics to align marketing spends with business priorities.
Before adidas, Kadian led digital marketing, CRM and analytics at Landmark Group, where he drove omni-channel strategies spanning customer acquisition, engagement and retention across retail and e-commerce funnels. Earlier stints at McKinsey & Company and Mu Sigma saw him specialise in analytics-led marketing, predictive modelling and demand forecasting for large-scale clients.
His elevation comes as Adidas sharpens its digital muscle in key growth markets, where consumer journeys are increasingly fragmented and performance accountability is non-negotiable. The mandate is clear: fuse creativity with data, and turn every consumer interaction into measurable value.
In a market where clicks must convert and brand love must sell, Kadian now sits at the nerve centre of adidas’s digital ambition—where strategy meets scale, and data decides the winners.
