MAM
Air Deccan associates with Indiatimes Dot Com for ticket sales
| BANGALORE: India‘s first low cost airline Air Deccan has made available its tickets on Indiatimes.com, a news and entertainment, auction portal of Times Internet Limited ((TIL)) owned by media giants Bennett Coleman & Co. This is a first time that Air Deccan is selling their tickets through another web site. |
| The entire inventory of tickets (around 10,000 daily) available on the Air Deccan website would be available to TIL subscribers. Times Internet MD and CEO Mahendra Swarup revealed that on off-peak days, TIL sold around 1000 air tickets daily as against 1500 on peak days, 60-70 per cent of which are by foreigners and Indians settled abroad, especially in the Middle East. TIL claim to be the only portal in India to auction airline tickets using proprietary auctioning technology. |
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| Air Deccan‘s Gopinath is looking at the large TIL subscription base, including those settled abroad, and is quite keen to grab a piece of the foreign sector through this initiative, Currently Air Deccan retails about 6-7 per cent of their tickets outside India through agents, without any advertising spends in foreign countries at all. Swarup while speaking to Indiantelevision.com on the sidelines of a press conference also revealed that TIL spends around Rs.200 million annually towards advertising, mainly web based, of which around Rs.40 million is spent towards the travel section advertising. |
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This initiative follows Air Deccan‘s recent announcement of their tie-up with HPCL in Kolkatta for selling Air Tickets to Club HP customers of HPCL petrol stations. |
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
