Brands
Air Asia touches 2.5 million guests
MUMBAI: With the sudden rise of various industries over the years, the priorities and sentiments of service centric companies have evolved. Keeping the customers as the cornerstone of the business, companies are out on a spree to attribute all their milestones to the customers by celebrating with them. As a part of the celebration, companies indulge in giving out discounts and exclusive offers encouraging the customers to support the brand.
Low-cost carrier, AirAsia India had recently reached the milestone of flying 2.5 million guests on board. To celebrate this benchmark, AirAsia left no stone unturned by creating a buzz through every form of media which included teaser campaigns that rolled out 4 days before the D-Day and hashtag campaigns (#AirAsiaAviator, #AirAsia2point5million) that had that secured its spot in the trending topics on Twitter. To keep the ball rolling, AirAsia also offered exclusive offers like discounts of upto 50% on return flights for a time slot of 50 hours. AirAsia had also planned a lot for its special activities for its2.5 millionth guest. The flight scheduled on 16th May, 2016 had welcomed its 2.5 millionth guest from Bengaluru to Delhi. The airline had well planned the guest’s journey from the ground to the skies. The other guests who boarded the flight were also showered with surprise gifts as a part of the celebration.
Kindly let us know if you would be interested to know more insights about the campaign on flying 2.5 million passengers.
Brands
Aman Gupta’s OFF/BEAT secures Rs 100 crore seed funding round
Bessemer backs new venture betting on AI and India’s digital shift
MUMBAI: Aman Gupta has raised Rs 100 crore in seed funding for his new venture OFF/BEAT, with Bessemer Venture Partners leading the round as it bets on a new wave of AI-led, consumer-first businesses in India.
The funding marks an early but significant push for OFF/BEAT, which is positioned to tap into a rapidly evolving market shaped by a digitally native generation and advances in artificial intelligence. The venture aims to build at the intersection of culture and technology, where brand identity and innovation increasingly go hand in hand.
Gupta, best known for co-founding boAt and scaling it into a Rs 3,000 crore-plus business, is now looking to apply those learnings to a new playbook. His focus this time is not just on building a consumer brand, but on leveraging AI and global networks to accelerate growth.
OFF/BEAT founder Aman Gupta said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that is where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva and LinkedIn says it all.”
The choice of investor reflects that ambition. Bessemer Venture Partners has backed global technology players such as Anthropic, Shopify, Canva and LinkedIn, bringing not just capital but strategic support and global reach.
Bessemer Venture Partners partner Anant Vidur Puri said, “We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations.”
The investment comes at a time when India’s startup ecosystem is being reshaped by both consumer behaviour and technological disruption. Founders are increasingly expected to understand not just products, but the cultural shifts that drive adoption.
For OFF/BEAT, the journey is just beginning, but the signal is clear. In a market where attention is fleeting and expectations are rising, building something truly distinctive may be the only way to stay on beat.
