MAM
Aidem wins ad sales mandate for AM Television
MUMBAI: To expand its reach even further in north east, AM Television has appointed Aidem Ventures as its media representative in the Delhi, Kolkata and Chennai markets for its channels – Prag TV & Rengoni.
AM Television director Rajeev Bora said, “I am very happy about this association with Aidem. Their national footprint will give the channels the advertising exposure they need. We hope that this combined with Aidem’s expertise will prove beneficial to the channels’ overall growth. The north east as a market has always been ignored by marketers. Now one sees FMCG, pharmaceutical, F&B, tourism and auto clients apportioning a good amount of their advertising budgets to this market.”
Launched in 2000, Prag TV is the oldest news channel of the north east region of India while Rengoni is an Assamese GEC that delivers a mix of fiction and non-fiction shows catering to the region. Both the channels are distributed by Assam Cable Communication (ACC) in association with the digital system of Scientific Atlanta USA.
Aidem Ventures business head regional channels Alok Rakshit added, “Prag TV and Rengoni give us access to the North East market which has been untapped by major television networks so far. This association will give our advertisers a chance to reach out to the North East markets. The team is
very excited about both the channels.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
