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Aidem Ventures wins revenue mandate of Music F-Fatafati
MUMBAI: Bengali Music channel, Music F-Fatafati has announced a sales alliance with renowned ad sales representation house, Aidem Ventures.
Music F-Fatafati, launched in 2014 is the only 24-hour Bengali music channel that has 3 hours of original 3D animated content.
The animated characters of Jogai, Madai, Pappi Da, Blackie Bhai and Jhalmuri are a rage and have become household icons in West Bengal. Latest Bollywood tracks dubbed in Bengali, Bengali chartbusters and classics, Twitter integrated music shows and non-stop entertainment are some features that culminate into the channel’s fresh and exclusive content.
Commenting on the tie-up, Aidem Ventures business head Alok Rakshit said, “Since the Bengali audience is culturally inclined, the music genre dominates West Bengal’s viewership that entices the advertisers, broadcasters and media planners alike for their brand promotions. Music F-Fatafati, within a span of 2 years has created an ineffaceable impression in the minds of the viewers and music enthusiasts in West Bengal. With a TG of 15+, Music F-Fatafati will be a huge opportunity for the brands to reach out to the young audience as well. We are certain that Aidem’s prowess in the West Bengal market will now surge with Music F-Fatafati. Also, we, at Aidem will only aim at raising the bar for Fatafati going ahead, leading to a mutually beneficial partnership.”
Fatafati Music channel promoter Siddharth Mishra said, “The level of professionalism and product knowledge with which Aidem teams represent their channel partners in the national market is noteworthy. This coupled with their prior experience in handling music and Bengali news television brands made Aidem an appropriate choice. I am sure Music F-Fatafati will benefit from this partnership and unleash its true potential as a valuable advertising platform.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
