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Aidem Venture bags sales mandate of ‘Box Cricket League’
MUMBAI: Aidem Ventures has bagged the ad sales duties of celebrity reality cricket show Box Cricket League, a joint venture between Balaji Telefilms & Marinating Films.
The show’s second season will air on Colors from 28 February on Saturday-Sunday at 4.30 – 6.30 pm, with a repeat telecast on Rishtey.
Box Cricket League is an on-ground property with a unique blend of sports, celebrities & entertainment. It is the only reality show that brings the concept of cricket being played in an indoor format.
Close to 200 television actors and actresses have been roped in for BCL, making it a star-studded battle of equals.
Balaji Telefilms group CEO Samir Nair said, “The networking strength & the rich experience that Aidem has garnered over the years is what sought our attention. We are confident about Aidem’s ability to understand the needs of the brands, living up to the advertisers’ expectation, which is vital for our content. Hence, we are looking forward to a prolific business relationship going ahead.”
Aidem Ventures co-founder and director Vikas Khanchandani added, “Box Cricket League as a concept is exceptional, innovative and untouched in the history of Indian television. We are not looking at it as a challenge but an exciting task of evangelising the market about their beneficial association with a unique content like this. Also, Aidem Ventures has been successful in not just selling space but revolutionising the perception of advertising. I believe Balaji Telefilms’ association with Aidem Ventures will establish an advertising platform of huge success.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
