Digital
AI-powered personalisation: Crafting tailored experiences for today’s consumers
AI-powered personalisation: Crafting tailored experiences for today’s consumersMumbai: In the ever-evolving landscape of consumerism, businesses are continuously attempting to make meaningful connections with their customers. With technological advancements, the desire for personalized experiences has surged to unprecedented levels. Today’s consumers expect brands to understand their needs and preferences individually, and AI-powered personalization is one of the most effective methods to achieve these expectations.
AI-powered personalization will be a game-changer in the world of marketing. By analyzing vast numbers of data, AI algorithms will uncover valuable insights into individual preferences, behaviors, and buying patterns. This will enable businesses to deliver highly relevant and personalized experiences across various touchpoints, from product recommendations to targeted marketing campaigns.
One of the key benefits of AI-powered personalization will be its ability to adapt and evolve. As consumers interact with a brand across different channels and devices, AI algorithms will continuously learn and refine their understanding of individual preferences. This will allow businesses to stay ahead of changing trends and deliver relevant and engaging experiences.
Moreover, this will enable businesses to break traditional barriers between brands and consumers. Instead of relying on a one-size-fits-all approach, businesses will be able to tailor their offerings to meet the unique needs of each customer. This will not only enhance the overall customer experience but also drive customer loyalty and retention.
In addition to improving the customer experience, it will also deliver tangible benefits for businesses. By delivering more relevant and targeted experiences, businesses will be able to increase conversion rates, drive sales, and ultimately, boost revenue. Furthermore, it will help businesses optimize their marketing spend by targeting the right audience with the right message at the right time.
Nonetheless, it’s crucial to acknowledge that AI-powered personalization will pose its challenges. Privacy concerns, data security, and ethical considerations will all play significant roles that businesses must address when implementing these strategies. At Vertoz, we take these concerns seriously and stay committed to upholding the highest standards of data privacy and security.
In conclusion, AI-powered personalization presents a significant opportunity for all brands and businesses to establish meaningful connections with their customers. By leveraging the capabilities of AI, companies can curate personalized experiences that deeply resonate with modern consumers, leading to increased engagement, strengthened loyalty, and ultimately, heightened business success.
The author of this article is Vertoz founder & chairman Hiren Shah.
Digital
Maharashtra partners OpenAI, Sarvam AI to boost state’s tech ecosystem
State to set up dedicated AI department and roll out frontier technology policies
MUMBAI: Maharashtra is set to become a primary hub for artificial intelligence following the 2026–27 Budget announcement. chief minister Devendra Fadnavis confirmed that the state has signed letters of intent with global giant OpenAI and national pioneer Sarvam AI to integrate advanced technology into the state’s economic and administrative framework.
The collaboration with OpenAI and Sarvam AI marks a shift towards adopting cutting-edge generative tools for governance. These partnerships, alongside MoUs with IIT Bombay and BharatGen, are designed to create a robust ecosystem for research and innovation. The move signals the state’s intent to bring together global technology leaders and domestic research institutions to accelerate the development and adoption of artificial intelligence across sectors.
Regarding the strategic intent of these alliances, chief minister Fadnavis stated, “With the objective of making the State’s Information Technology and Artificial Intelligence sector dynamic, letters of intent have been signed with globally and nationally reputed institutions like OpenAI and Sarvam AI to facilitate the Information Technology and Artificial Intelligence sector in the state.”
To manage these high-level partnerships and ensure effective implementation, the government is establishing an independent department of electronics, Information technology, and artificial intelligence. The new department will function with a dedicated commissionerate and specialised technical manpower, enabling faster decision-making, improved coordination, and stronger accountability in executing technology-driven initiatives.
The state also plans to introduce special policies aimed at strengthening its position in emerging technology sectors. These policies will focus on advancing Maharashtra as a global hub for frontier technologies such as artificial intelligence, quantum computing, drones, autonomous vehicles, and deep technology.
According to the chief minister, “The state government plans to introduce special policies to develop Maharashtra as a world-class hub for frontier technologies such as Artificial Intelligence, quantum computing, drones, autonomous vehicles and deep technology.”
Artificial intelligence is already being integrated into the state’s governance framework. A collaboration with Microsoft has led to the development of MahaCrimeOS AI, a platform that has reportedly reduced police investigation times by 80 per cent across 23 police stations in Nagpur. The initiative demonstrates how AI-driven tools can significantly enhance law enforcement efficiency and data analysis capabilities.
The government is also working toward building a fully digitised administrative ecosystem. Plans are underway to achieve complete digitisation of land transactions and implement electronic office systems across departments, paving the way for a paperless government. In addition, a pilot project will introduce AI-powered solutions in 75 selected villages to improve infrastructure, governance efficiency, and overall quality of life in rural areas.
To strengthen digital infrastructure and data protection, the state also intends to establish an advanced data centre in Nagpur. This facility will be designed to safeguard sensitive and sovereign information while supporting large-scale digital services and government platforms.
These initiatives form part of Maharashtra’s broader cyber security and digital transformation strategy aligned with the Viksit Maharashtra 2047 vision. By partnering with global and domestic technology leaders such as OpenAI and Sarvam AI, the state aims to build a secure, future-ready digital ecosystem that enhances citizen services, supports innovation, and strengthens India’s position in emerging technologies.
