Digital
AI-powered personalisation: Crafting tailored experiences for today’s consumers
AI-powered personalisation: Crafting tailored experiences for today’s consumersMumbai: In the ever-evolving landscape of consumerism, businesses are continuously attempting to make meaningful connections with their customers. With technological advancements, the desire for personalized experiences has surged to unprecedented levels. Today’s consumers expect brands to understand their needs and preferences individually, and AI-powered personalization is one of the most effective methods to achieve these expectations.
AI-powered personalization will be a game-changer in the world of marketing. By analyzing vast numbers of data, AI algorithms will uncover valuable insights into individual preferences, behaviors, and buying patterns. This will enable businesses to deliver highly relevant and personalized experiences across various touchpoints, from product recommendations to targeted marketing campaigns.
One of the key benefits of AI-powered personalization will be its ability to adapt and evolve. As consumers interact with a brand across different channels and devices, AI algorithms will continuously learn and refine their understanding of individual preferences. This will allow businesses to stay ahead of changing trends and deliver relevant and engaging experiences.
Moreover, this will enable businesses to break traditional barriers between brands and consumers. Instead of relying on a one-size-fits-all approach, businesses will be able to tailor their offerings to meet the unique needs of each customer. This will not only enhance the overall customer experience but also drive customer loyalty and retention.
In addition to improving the customer experience, it will also deliver tangible benefits for businesses. By delivering more relevant and targeted experiences, businesses will be able to increase conversion rates, drive sales, and ultimately, boost revenue. Furthermore, it will help businesses optimize their marketing spend by targeting the right audience with the right message at the right time.
Nonetheless, it’s crucial to acknowledge that AI-powered personalization will pose its challenges. Privacy concerns, data security, and ethical considerations will all play significant roles that businesses must address when implementing these strategies. At Vertoz, we take these concerns seriously and stay committed to upholding the highest standards of data privacy and security.
In conclusion, AI-powered personalization presents a significant opportunity for all brands and businesses to establish meaningful connections with their customers. By leveraging the capabilities of AI, companies can curate personalized experiences that deeply resonate with modern consumers, leading to increased engagement, strengthened loyalty, and ultimately, heightened business success.
The author of this article is Vertoz founder & chairman Hiren Shah.
Digital
India launches nationwide AI responsibility pledge drive
MeitY and Intel India aim for Guinness record ahead of AI Impact Summit
NATIONAL: India will roll out a nationwide digital campaign on 16–17 February to promote ethical, inclusive and responsible use of artificial intelligence, as the country builds momentum ahead of the India AI Impact Summit 2026.
The initiative, led by the Ministry of Electronics and Information Technology under the IndiaAI Mission, in collaboration with Intel India, will attempt to set a Guinness World Records title for the “most pledges received for an AI responsibility campaign in 24 hours”.
The digital pledge drive will go live at 8 am IST on 16 February, inviting citizens to commit to responsible AI practices through an interactive platform featuring scenario-based questions. Participants who complete the pledge will receive a digital honorary badge jointly issued by IndiaAI and Intel India, along with access to curated, government-led AI learning pathways.
The campaign has been designed for broad accessibility, requiring neither camera nor microphone permissions and imposing no eligibility criteria or assessment thresholds. Participation is open to students, educators, parents, government officials, public sector employees, industry professionals, startups and the wider public, with a particular focus on youth engagement.
Organisers said the initiative aims to deepen awareness around data privacy, accountability, misinformation and ethical deployment of AI technologies, reinforcing India’s push for a human-centric and trustworthy AI ecosystem.
The pledge campaign forms a central citizen-engagement pillar of the India AI Impact Summit 2026, scheduled from 16 to 20 February at Bharat Mandapam, New Delhi. The summit will be inaugurated by Narendra Modi and will bring together global leaders, policymakers, industry experts, researchers, startups, academia and civil society to discuss AI-led development under the themes of people, planet and progress.
