MAM
AI powered conversational analytics platform, Scoop to help brands glean unique insights from all customer conversations across voice, video, and, text
MUMBAI: In a recent development that highlights how rep-customer interactions can be leveraged to gain market intelligence. Scoop, a Mumbai based startup, has developed an AI-powered conversational analytics platform designed to help Inside Sales teams to maximize sales conversion optimization.
Scoop leverages machine learning to mine insights from customer conversations across voice, video, and text sources to discover sales opportunities. The insights gleaned by the AI can be utilized to coach sales representatives, helping them win more deals with more efficient conversations over time.
Conversations between a sales representative and a customer are a storehouse of valuable information that usually lies untapped.These conversations usually happen across channels and mediums. Scoop ensures that all the conversations are transcribed and searchable, which are then mined by ML algorithms to uncover unique market insights.
The platform provides a clear and timely view of customer intent, while revealing the gaps and strengths of the representatives. This information can thus be analyzed to prepare a personalized coaching plan, shared with each representative, to unravel the mystery of why deals are won or lost. Scoop aims to enable enterprises to leverage conversational analytics, understand the key problems and eventually skyrocket their conversions.
VeerChand Bothra, Co-founder of Scoop said, “Although enterprises have CRMs to address multiple customer problems, there is a need to go beyond that. Rep-customer conversations comprise a barrage of hidden details, which CRMs fail to cover. Analyzing this information is critical for an enterprise to win customers. Our latest product, Scoop leverages ML algorithms to decode conversations and perform conversational analytics for generating effective marketing leads, helping digital sales teams close a deal during customer interactions. We foresee this product emerging as a game-changing tool for enterprises, helping them identify areas of improvement, and achieve large-scale success in the long run.”
Several enterprises are already leveraging new-age tools like chatbots, live chat, natural language processing, and automated speech recognition, among others to decipher conversations and help sales teams maximize conversions.
Scoop is an expansion of SalesTech that goes beyond CRM and is intricately designed to help enterprises secure more customers in the future.
Brands
Charlotte Tilbury opens first flagship store in India
Luxury beauty brand bets on immersive retail as India expansion gathers pace
NEW DELHI: Charlotte Tilbury has opened its first flagship Beauty Wonderland in India, planting a high-glamour marker in New Delhi as global beauty brands double down on the country’s fast-growing premium market.
Located at Nexus Select Citywalk in Saket, the store is operated end-to-end by Nykaa, deepening a partnership that began with the brand’s digital launch in India in 2020 and has since scaled across retail, marketing and distribution. The opening signals a shift from marketplace presence to standalone brand environments as companies chase long-term equity and consumer loyalty.
The launch was marked by an event on April 9 featuring actor Sobhita Dhulipala, the brand’s first beauty muse in India, underscoring Charlotte Tilbury’s growing cultural push in the market.
“Darlings, I am so excited to open my first-ever flagship Beauty Wonderland in India, in its vibrant and iconic capital, New Delhi,” said Charlotte Tilbury. “This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets.”
Tilbury highlighted the brand’s connection with Indian consumers. “India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of our community here. They are true beauty connoisseurs that appreciate next-generation formulas,” she said.
The store is designed as an immersive retail experience, blending the brand’s Art Deco and old Hollywood aesthetic with local cues. A bespoke Royal Indian Arch anchors the space, alongside personalised makeup services tailored to Indian trends and occasions. A dedicated bridal looks wall nods to the country’s strong wedding-led beauty market, while interactive elements such as the Pillow Talk photowall and in-store masterclasses aim to drive engagement.
For the first time in India, the full Charlotte Tilbury portfolio is available under one roof, spanning makeup, skincare and fragrance, including the Fragrance Collection of Emotions and bestsellers such as Magic Cream, Airbrush Flawless Blur Concealer and Pillow Talk products.
Nykaa, which operates 57 doors for the brand alongside its app and website, will now lead end-to-end management of Charlotte Tilbury’s exclusive boutiques in India, covering retail operations, staffing, supply chain, marketing and omnichannel integration.
“Charlotte Tilbury has been one of our most successful and strategic global partnerships,” said Anchit Nayar, executive director and chief executive officer, Nykaa Beauty. “The launch of the first exclusive boutique, fully operated by Nykaa, is a natural next step and reflects our shared long-term commitment to building the brand in India.”
Nykaa’s broader beauty playbook, built on digital-first entry followed by omnichannel scale, now reaches over 42 million consumers and has become a template for global brands entering India. The retailer currently serves 52 million customers through its platforms and runs 276 offline beauty destinations, reinforcing its position as a gateway for international labels.
Charlotte Tilbury, founded in 2013, now operates in over 50 markets with more than 3,000 employees and 500 products across categories, with over 3,000 distribution points globally.
A second standalone store is slated to open at Mall of India in Noida in May 2026, signalling an aggressive retail push.
In a market where beauty is fast turning from aspiration to everyday indulgence, Charlotte Tilbury is not just selling products. It is building theatre, and betting that Indian consumers are ready to buy into the spectacle.
