Brands
AI+ marks the spot Madhav Sheth drops first look of India-first phone
MUMBAI: Looks like India’s smartphone game is about to get a homegrown glow-up. Madhav Sheth, one of India’s most recognisable tech disruptors, has just dropped the official logo for AI+, the upcoming device from his new venture, Nxtquantum Shift Technologies. It’s not just a sleek reveal, it’s a statement of intent.
With a philosophy rooted in India-first innovation, AI+ aims to redefine how we think about smartphones not just as devices, but as intelligent, secure and purposeful extensions of our lives.
“For us, AI+ is more than a product; it’s a mindset,” said Nxtquantum Shift Technologies founder & CEO Madhav Sheth. “It reflects our belief that India can not only participate in the global tech ecosystem but lead it, with design and purpose that reflect how people truly live and connect.”
While the phone and its OS are still under wraps, the logo hints at Sheth’s signature blend of ambition and intuition: futuristic but grounded, sharp but human. And perhaps most importantly built entirely in India.
The upcoming smartphone will be available on Flipkart, with the e-commerce giant’s reach and customer insights expected to play a key role in AI+’s nationwide rollout. With this partnership, the product promises to meet users right where they are on a platform they already trust, delivering tech they didn’t know they needed.
The full product reveal is slated for the coming months, but if the logo is anything to go by, AI+ is not just another launch, it’s a quiet disruption, set to make a loud impact.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
