Ad Campaigns
Ahead of Women’s Day, Reebok says ‘It’s A Man’s World’
MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign unveiled in the run-up to Women’s Day, featuring two collections comprising six iconic sneakers, aims to celebrate individuality.
“Each installation of the ‘It’s A Man’s World’ campaign has been dedicated to celebrating female trailblazers,” said Reebok VP – global marketing Caroline Machen. “We are thrilled to be continuing this legacy by working with MADWOMEN, an organisation dedicated to changing the ways we think and redefining the perspective of women in the creative industries.”
The first collection in the campaign features all six sneakers silhouettes with a mixture of colour and materials that represent how the different facets of a woman’s personality come together to create something beautiful. The second collection features footwear appearing in a neutral toned colour palette. Through these collections the brand aims to emphasise on a woman’s own uniqueness, shining a light on her inner and outer beauty.
The complete ‘It’s A Man’s World’ campaign is accompanied by content featuring three contributors from MADWOMEN, all three based in Berlin. They include model and stylist Isi Ahmed (@isiqu), makeup artist Aennikin (@aennikin), and photographer and freelance fashion stylist Elli Drake (@ellidrake), who also styled the It’s A Man’s World campaign shoot. The brand announced that the first collection will be globally available beginning 8 March and the second collection is slated to be available globally beginning 1 April, both online as well as at select Reebok stores.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
