Brands
Agoda checks in with star power to sell ‘amazing hotel prices’
MUMBAI: If travel deals had a fan club, Sunil Grover, Ekta Kapoor, Chunky Panday and Varun Sharma just signed up as founding members. Digital travel platform Agoda has rolled out a high-spirited, multi-film campaign titled “Amazing Hotel Prices”, tapping four of India’s biggest entertainment personalities to bring its surprisingly low domestic hotel rates to life. The films, bursting with comedic timing and chaotic charm, spotlight Agoda’s discounts of up to 50 per cent on select stays launched just in time for India’s busiest travel season.
Each ad leans into a simple but sharply observed insight: Indians love a good bargain, especially when it comes wrapped in comfort, convenience and a little drama. True to Agoda’s playful persona, the films place the stars in exaggerated situations where their spontaneous reactions mirror every traveller’s delight at stumbling upon a deal they didn’t expect.
The campaign conceptualised and produced with Collective Artists Network has been released across digital and social platforms, with each film headlined by a familiar face:
• Sunil Grover: https://www.instagram.com/p/DRJ7yxgjNTZ/
• Ekta Kapoor: https://www.instagram.com/reel/DRWblS9in8k/
• Chunky Panday: https://www.instagram.com/reel/DRJ8MUqARVn/
• Varun Sharma: https://www.instagram.com/reel/DRHYWPTitUU/
“With travel’s high season upon us in India, we know great hotel prices play a huge role in trip-planning decisions,” said Agoda country director for the Indian Subcontinent and Indian Ocean Islands Gaurav Malik. “Sunil, Ekta, Chunky and Varun each bring their own distinct humour, helping us speak to audiences in a language they love.”
Adding to that, Big Bang Social co-founder & CRO and Collective Artists Network CEO Sudeep Subash noted, “A great campaign is more than marketing; it’s about telling real stories people remember. This one captures the joy and spontaneity of finding great hotel deals, as showcased beautifully by the artists.”
And audiences seem to agree. Within just the first few weeks of launch, the campaign has already clocked nearly 100 million impressions across YouTube, Facebook, Instagram and the talents’ personal handles underscoring Agoda’s growing momentum in India’s swelling travel market.
With the “Amazing Hotel Prices” push, Agoda doubles down on its promise of value, choice and ease for Indian travellers booking domestic stays. Because as these films cheekily suggest, nothing beats the thrill of a great hotel deal especially when celebrities are losing their minds over it too.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
