Ad Campaigns
Agoda and Atlys tackle Indian travel stress with a smooth new global booking campaign
MUMBAI: If travel is supposed to be about discovering new lands, why does it often begin with a mental breakdown? Between chasing elusive flight deals and crossing fingers over visa approvals, Indian travellers have long made anxiety their co-pilot.
But Agoda and Atlys say it’s time to cancel the chaos.
The digital travel platform Agoda and visa processing app Atlys launched a co-branded marketing campaign in India aimed squarely at simplifying international travel—and putting the joy back in jet-setting.
Drawing from a pool of shared travel trauma, the new ad campaign dives straight into the trenches—showcasing the very real stress of planning a foreign trip. From fretting over sky-high fares to pacing while waiting on visa updates, the film hits close to home for any Indian with a passport and a dream. But rather than romanticise the chaos, Agoda and Atlys offer a pragmatic two-step solution: affordable bookings and headache-free visa processing.
“At Agoda, we believe travel should feel exciting, not overwhelming. Teaming up with Atlys lets us clear two of the biggest hurdles: cost and visa complexity. Together, we’re making global travel from India more accessible, more affordable, and much less stressful – so travellers can explore the world with ease and peace of mind,” said Agoda CMO Matteo Frigerio.
Atlys founder & CEO Mohak Nahta added, “At Atlys, we’ve built our company on a singular mission: eliminating the visa headaches that prevent millions from experiencing the world freely. For many Indian travellers, venturing abroad brings unique challenges, from finding affordable travel options to dealing with visa uncertainties. Our association with Agoda tackles these hurdles head-on by marrying our expertise in visa facilitation with Agoda’s strong digital travel platform. Together, we create a stress-free, holistic experience for the travellers.”
The collaboration blends the best of both worlds. Agoda brings its global reach and a stash of five million properties (yes, five million) along with flights, activities, and itinerary-building wizardry. Atlys adds muscle to the visa end, transforming tedious bureaucracy into a slick, smartphone-friendly service.
Together, they’re pushing the idea that a great trip doesn’t begin with booking a ticket—it starts with confidence. And in 2025, confidence looks like an intuitive app experience, no last-minute surprises, and a partner who gets the drama of international travel and defuses it before takeoff.
As competition heats up in the digital travel space, this campaign positions Agoda and Atlys as the no-fuss duo India didn’t know it needed. Because the only thing more satisfying than snagging a killer deal is not crying while doing it.
From Bummer to Dream International Vacation with Agoda & Atlys | Ft. Nani & Veer! ✈️?
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
