MAM
Agneepath to tap viewers at McDonald’s
MUMBAI: Ahead of the release of the movie Agneepath, Dharma Productions has collaborated with fast food chain McDonald‘s to roll out a promotional activity.
McDonald‘s India (West and South) senior director marketing Rameet Arora said, “We are extremely elated to announce the association of McDonald‘s India with Agneepath the movie and through this association we want to give our patrons the chance to have lunch with their favourite actor. At McDonald‘s we believe in giving our customers an “I‘m lovin it” experience every time they visit our restaurant and with this association we hope to take the experience further.”
As part of the promotion which will be carried out from 19 January – 2 February, every purchase of a meal at McDonald‘s will assure the customer Rs 50 off on movie tickets for Agneepath. Also, selected winners will get a chance to win free movie tickets, or preview the movie before it is released. Few winners will get the mega prize of meeting the star of the movie and enjoying lunch at McDonald‘s.
Agneepath is a remake of the 1990 film by the same name. The original version was directed by Mukual Anand and starred Amitabh Bachchan in the lead role with Danny Denzongpa playing the villain. The 2012 version is directed by Karan Malhotra and features Hrithik Roshan in the lead and Sanjay Dutt in the negative charecter.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
