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Agneepath to tap viewers at McDonald’s
MUMBAI: Ahead of the release of the movie Agneepath, Dharma Productions has collaborated with fast food chain McDonald‘s to roll out a promotional activity.
McDonald‘s India (West and South) senior director marketing Rameet Arora said, “We are extremely elated to announce the association of McDonald‘s India with Agneepath the movie and through this association we want to give our patrons the chance to have lunch with their favourite actor. At McDonald‘s we believe in giving our customers an “I‘m lovin it” experience every time they visit our restaurant and with this association we hope to take the experience further.”
As part of the promotion which will be carried out from 19 January – 2 February, every purchase of a meal at McDonald‘s will assure the customer Rs 50 off on movie tickets for Agneepath. Also, selected winners will get a chance to win free movie tickets, or preview the movie before it is released. Few winners will get the mega prize of meeting the star of the movie and enjoying lunch at McDonald‘s.
Agneepath is a remake of the 1990 film by the same name. The original version was directed by Mukual Anand and starred Amitabh Bachchan in the lead role with Danny Denzongpa playing the villain. The 2012 version is directed by Karan Malhotra and features Hrithik Roshan in the lead and Sanjay Dutt in the negative charecter.
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Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
