MAM
AGENCY09 celebrates its 10-year anniversary
Mumbai Headquartered in Mumbai, an independent integrated marketing agency, AGENCY09, celebrated its 10-year anniversary on 9th September 2023. With a steadfast commitment to growth, the agency aims to strategically expand its international presence, further solidifying its global footprint.
Founded by Tushar Khakhar, supported by Bipeen Nadgauda, and later joined by Gautam Anand, the agency is now a strong team of 85 with its new central office at Turner Road, Bandra.
Over the years, AGENCY09 has transformed from being a digital advertising agency to an integrated marketing agency. In 2016, they expanded the tech team delivering projects globally, namely ERPs, multi-website CMSes, modern UI/UX, and e-commerce. They have dedicated departments for Brand, Design, and Production.
AGENCY09 consults brands and organisations to grow and foray into a borderless economy. They scale businesses with ideas for Technology, Content, Design, and Data. The agency is currently working with notable brands like Tata Motors, Aditya Birla Capital, Reliance General Insurance, Bits Pilani, Ryan Group of Institutions, Lokmat Media, Godrej L’Affaire, Jupiter Hospital, Mahindra Solarize, iGCB (Intellect Design), Parag Milk Foods, Senvion, Chinese Wok, Würth Car-Haus, Groupsoft and BARC, to name a few.
Known for being a people-first organisation, AGENCY09 deeply believes in bringing positive change through creative communication and technology.
Speaking on the occasion, Khakhar said, “It’s been a momentous #FirstDecadeOf09, building a close-knit core team and the right infrastructure for growth. We are thankful to the industry for giving us the space to grow and contribute.”
In the quest to build a highly creative ecosystem, the founders have launched a design-led merchandise store called A09 Store, a travel company called Insta Holidays as an outlet for exploring. They also built a classroom to nurture creative talent named academyzeronine, and are building a new category with Octarine Organics, a well-being mushroom company.
The agency celebrated this milestone with employees and their families in a meet-up.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
