MAM
Agencies invited to tender for BBC Media Services
MUMBAI: UK pubcaster The BBC has begun the first stage in its search for a media agency for combined services.
Two BBC business areas have joined together for the first time to invite expressions of interest in an initial three-year contract for media strategy, planning and buying services.
The move – bringing together the BBC‘s Marketing and Audiences and Licence Fee Units – will improve financial efficiencies across the corporation while retaining a focus on quality and creativity.
Announcing the Pre-Qualification Questionnaire (PQQ) for the tendering process, director of media engagement and marketing and audiences North Simon Lloyd, said that the successful agency would be required to work closely with the BBC‘s Media Engagement team to assist in the media planning and buying of all non-BBC media.
Agencies will be asked to demonstrate strong digital and specialist media capabilities as part of the ?5m to ?6m annual contract.
“The type of media bought by the BBC has changed over the last few years, with a steady rise in digital space and outdoor media. More than half of the media bought by BBC Marketing & Audiences last year was digital, giving us the opportunity to communicate with our audiences using display and mobile channels,” Lloyd said.
BBC TV Licensing Head of Sales and Marketing Peter Kirk welcomed the joint tender across BBC Divisions, in a move which is intended to improve value for the licence fee payer.
“The appointed agency will be required to negotiate and buy media for the Licence Fee Unit across paid-for media channels including display, video-on-demand and search marketing,” Kirk added. “We‘ll be looking for an agency which demonstrates an understanding of BBC and TV Licensing strategic objectives and a solid commitment to achieving value for money”.
The appointed agency will be required to plan and buy media for TV Licensing in close partnership with BBC strategic agencies.
Successful media agencies are invited to complete and submit a PQQ by 25 January 2012. A short list of agencies will be selected and invited to formally tender for the business in March 2012.
MAM
McDonald’s India CBO Arvind RP exits after seven years
The chief business officer exits after a stint that took him from marketing to leading South India operations.
MUMBAI: Arvind RP is out. The chief business officer of McDonald’s India has stepped down from the fast-food giant after more than seven years, and is currently serving out his notice period.
It is a significant exit. Arvind joined McDonald’s India in 2019 as director of marketing and communications, a fairly conventional brief, but steadily accumulated responsibilities until he was running the profit and loss for the company’s entire South India operation, with store operations, new outlet development, marketing, human resources and training all falling under his remit.
In a LinkedIn post, he was characteristically warm about his time there. “Looking back, many of the moments that stand out in my career aren’t just about outcomes or milestones; they’re about the incredible people who were part of the journey,” he wrote, adding that he had been “lucky to be surrounded by fantastic team members.”
Before McDonald’s, Arvind spent six years at skincare chain Kaya, where he led marketing and analytics, overseeing brand-building, product innovation and digital and customer relationship management. His career spans a remarkable sweep of Indian industry: retail at Levi Strauss & Co, consumer goods at Britannia Industries, and automobiles at TVS Motor Company, where he also took an international posting in Jakarta.
With 25 years of experience across quick-service restaurants, beauty, fashion and FMCG, Arvind will not be short of takers. The only question is who moves first.
