Digital
AGenC – Revolutionising the creative industry with AI-powered innovation
Mumbai – AGenC, the cutting-edge AI-powered marketing partner, officially launched on April 6th, heralding a new era in content creation and management. With a commitment to leveraging advanced AI and Machine Learning technologies, AGenC offers unparalleled speed, efficiency, and creativity to its clients.
AGenC’s innovative platform operates on a monthly subscription model, granting clients access to a wealth of features and resources. Subscribers can unleash their creativity by generating up to 30 ideas per month, with the flexibility to adjust settings with each renewal. Additionally, for those requiring extra campaign creation, AGenC’s unique token system provides on-demand access to additional idea generation.
With AGenC, clients can expect a seamless and intuitive experience, empowering them to unlock their creative potential and drive unparalleled success in their marketing endeavors. Whether it’s crafting compelling ad campaigns, devising captivating social media content, or generating engaging blog posts, AGenC stands as the ultimate AI marketing partner, propelling businesses to new heights of innovation and profitability.
What sets AGenC apart is its ability to achieve scale and flawless consistency across multiple touch-points & platforms. The consistency is not just in brands tonality and character but also in the distinguished way, every platform demands to be spoken on. This allows brands to build a strong brand universe while speaking to every target audience in a more Personalised & Contextually relevant manner.
The World of AI Supported Content awaited exploration within AGenC’s ecosystem, offering a comprehensive 360° communication model. From long-form content to Performance Marketing, Community and Social Engagement to Marketing Automation, and beyond, AGenC’s Phase 1 launch provided text support across a diverse range of fields, all enhanced by the precision of AI.
“Our partnership with clients is paramount,” said AGenC co-founders Rishabh Kapoor & Shruti Mohan. “We believe in providing tailor-made solutions for each brand, ensuring their uniqueness is reflected in every aspect of their account. At AGenC, we’re dedicated to revolutionizing the creative industry by marrying AI technology with human ingenuity. Our platform empowers businesses to unleash their creativity like never before, driving tangible results and fostering meaningful connections with their audience. With AGenC, the possibilities are limitless, and we’re excited to embark on this transformative journey with our clients.”
Digital
Maharashtra partners OpenAI, Sarvam AI to boost state’s tech ecosystem
State to set up dedicated AI department and roll out frontier technology policies
MUMBAI: Maharashtra is set to become a primary hub for artificial intelligence following the 2026–27 Budget announcement. chief minister Devendra Fadnavis confirmed that the state has signed letters of intent with global giant OpenAI and national pioneer Sarvam AI to integrate advanced technology into the state’s economic and administrative framework.
The collaboration with OpenAI and Sarvam AI marks a shift towards adopting cutting-edge generative tools for governance. These partnerships, alongside MoUs with IIT Bombay and BharatGen, are designed to create a robust ecosystem for research and innovation. The move signals the state’s intent to bring together global technology leaders and domestic research institutions to accelerate the development and adoption of artificial intelligence across sectors.
Regarding the strategic intent of these alliances, chief minister Fadnavis stated, “With the objective of making the State’s Information Technology and Artificial Intelligence sector dynamic, letters of intent have been signed with globally and nationally reputed institutions like OpenAI and Sarvam AI to facilitate the Information Technology and Artificial Intelligence sector in the state.”
To manage these high-level partnerships and ensure effective implementation, the government is establishing an independent department of electronics, Information technology, and artificial intelligence. The new department will function with a dedicated commissionerate and specialised technical manpower, enabling faster decision-making, improved coordination, and stronger accountability in executing technology-driven initiatives.
The state also plans to introduce special policies aimed at strengthening its position in emerging technology sectors. These policies will focus on advancing Maharashtra as a global hub for frontier technologies such as artificial intelligence, quantum computing, drones, autonomous vehicles, and deep technology.
According to the chief minister, “The state government plans to introduce special policies to develop Maharashtra as a world-class hub for frontier technologies such as Artificial Intelligence, quantum computing, drones, autonomous vehicles and deep technology.”
Artificial intelligence is already being integrated into the state’s governance framework. A collaboration with Microsoft has led to the development of MahaCrimeOS AI, a platform that has reportedly reduced police investigation times by 80 per cent across 23 police stations in Nagpur. The initiative demonstrates how AI-driven tools can significantly enhance law enforcement efficiency and data analysis capabilities.
The government is also working toward building a fully digitised administrative ecosystem. Plans are underway to achieve complete digitisation of land transactions and implement electronic office systems across departments, paving the way for a paperless government. In addition, a pilot project will introduce AI-powered solutions in 75 selected villages to improve infrastructure, governance efficiency, and overall quality of life in rural areas.
To strengthen digital infrastructure and data protection, the state also intends to establish an advanced data centre in Nagpur. This facility will be designed to safeguard sensitive and sovereign information while supporting large-scale digital services and government platforms.
These initiatives form part of Maharashtra’s broader cyber security and digital transformation strategy aligned with the Viksit Maharashtra 2047 vision. By partnering with global and domestic technology leaders such as OpenAI and Sarvam AI, the state aims to build a secure, future-ready digital ecosystem that enhances citizen services, supports innovation, and strengthens India’s position in emerging technologies.
