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After GM loss, Interpublic creates post of media business CEO
MUMBAI: Interpublic Group of Cos. Inc., which just lost its media buying busines for General Motors Corp., is makings its best attempts to bounce back. The company has created a post of chairman and chief executive media business and has filled it up by roping in former MTV Networks executive Mark Rosenthal.
Apart from General Motors, Interpublic agencies have recently lost some other crucial accounts like Nestlé and Unilever. What is worriying the company most now is forecasts that other accounts held by Interpublic agencies, might follow General Motor’s course. Rosenthal’s appointment is being seen as a confidence building exercise among existing clients.
To be based out of New York, Rosenthal will oversee all of the company’s worldwide media operations, including Initiative, MAGNA Global, Universal and a number of leading specialist media agencies, with capabilities that range from programming and content development to interactive, retail and media barter, states a media release issued by the company on yesterday.
Rosenthal will also work directly with Interpublic chairman and CEO Michael Roth to refine and implement a strategy that aligns all of the holding company’s media assets and maximizes the benefits they – working together with other Interpublic assets in areas such as sports, entertainment and event marketing – deliver to clients.
Interpublic has played down the GM account loss saying the US account accounted for only 1 percent of Interpublic’s 2004 revenue, as well as $5 million in profit. But according to reports, the company is gripped by financial and operational problems which have led it to restate earnings and delay its recent quarterly reports.
In a filing on 13 May with the Securities and Exchange Commission, Interpublic said it still had not completed the reports and did not know when they would be ready. This was the third time since March that the company had expressed its inability to file the reports.
Meanwhile, the fate of the 200 employees at GM Mediaworks, the company floated by Interpublic exclusively to deal with the GM media business, hangs in the balance. The theory that, Publicis-owned GM Planworks, which has now replaced Interpublic’s GM Mediaworks as General Motors’ media buying agency, might hire some of those ‘out of work’ is also gaining ground.
GM Planworks president Dennis Donlin has been quoted in media reports as saying that he would look inside the GM system, Publicis’s own Starcom MediaVest and elsewhere for additional staff members while confirming that there will be an increase in body count.
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Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
