MAM
Affine redefines its positioning with a new brand identity
New Delhi: AI and data engineering consulting and solutions firm Affine has unveiled its new brand identity, which captures its decade-long journey as a catalyst for business transformation for global and Indian enterprises.
According to the firm, the new brand image manifests Affine’s commitment to bring forward insights, intelligence, and recommendations through AI, data engineering, and cloud. The new positioning is aimed at enterprises, conglomerates, and GCC’s seeking ‘game-changers’ to transform their businesses and accelerate the enterprise decision-making process.
Affine’s co-founder and CEO Manas Agrawal said the new identity resonates with today’s business demand. “We are witnessing an exponential technologies era driven by creativity and innovation. Businesses are in urgent need of transformation to stay relevant and remain competitive and we are at the forefront of this revolution. We are thrilled to be part of this journey and will continue to drive innovation and impact-driven insights for our clients.”
According to the firm, the identity also reaffirms its commitment to investing in strategizing and building deep solutions relevant to the business needs of the enterprises.
“Innovation has always been a part of the Affine DNA and driving force behind client success. With AI and digital transformation becoming the number one priority for CXOs across the industries, we are well equipped to solve the next-gen business problems. Our new logo embodies our strong beliefs in innovation, readiness, and ultimately client success”, said Affine’s co-founder and head of solutions and AI practice, Vineet Kumar.
With a decade’s experience in delivering several AI-driven solutions for business transformation, Affine’s industry expertise lies in assisting businesses with end-to-end solutions through – AI transformation consulting, cloud advisory and assessment, data engineering design, and development advanced analytics, AI and ML solutions deployment, and architecture design. The firm has partnered with several premier academic institutions in the past including IIT Bhubaneswar and IIT Kharagpur.
“The new brand identity and positioning is a continuation of our core belief that we need to be at the forefront of building new capabilities and competencies to be able to offer best in class solutions to our customers,” said co-founder Abhishek Anand.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
