AD Agencies
AFAA to organise training programme for ad, media professionals in Malaysia
MUMBAI: The Asian Federation of Advertising Associations (AFAA), of which Advertising Council of India (a division of STACA Trust) is a member, had commissioned a unique initiative in 2013, called Fast Track Professional Excellence Programme. In its third year now, the Fast Track Professional Excellence Programme, is a three day specialized training programme held in Malaysia. It is targeted at young professionals from advertising, marketing and media industry. This year, the specialized training programme will be held from 17-19 April, 2015.
Fast Track Professional Excellence Programme was designed with an aim to support the up-and-coming-stars of the industry in their growth. It empowers young professionals (below 35 years and with at least five years of work experience) with the necessary skills to excel in their respective professions. This year, too, The Standing Committee on Advertising (STACA) will be sponsoring around four – six young professionals for this programme. It’s an expression of STACA’s and ACI’s commitment to the industry in India.
Commenting on the initiative AFAA chairman Pradeep Guha said, “Since its launch in 2013, the Fast Track Professional Excellence Programme has been a catalyst in accelerating the careers of many young professionals. This year too, the three-day specialized training programme will guide young professionals to reconnect with their passion for the industry, and enhance their skills as they face the challenges ahead. ”
Young professionals can apply for Fast Track Programme sponsorship by writing an article on how communication can be made into a force for good. The article (not more than 100 words) should be mailed to acifasttrack@gmail.com along with their brief profile (age, valid passport number, jobs details, etc.) before 24 March, 2015.
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
