MAM
AFAA brings back Fast Track Professional Excellence Program
MUMBAI: The Asian Federation of Advertising Associations (AFAA), of which Advertising Council of India (A Division of STACA Trust) is a member, had commissioned a unique initiative last year called Fast Track Professional Excellence Program. It is a 30-hour skills improvement certification program, held in Malaysia. In its second year, the program this year will be held between 11 and 13 July 2014.
Fast Track Professional Excellence Program was designed with an aim to support the up-and-coming-stars of the industry in their growth. The Program empowers young professionals (below 35 years) from the advertising and marketing fields with the necessary skills to excel in their respective professions. This year too, The Standing Committee on Advertising (STACA) will be defraying substantial part of the expenses to send 4-6 young professionals for this program. It’s an expression of STACA’s and ACI’s commitment to the industry in India.
Commenting on the initiative, AFAA chairman Pradeep Guha said, “Post a successful pilot event in 2013, this three-day intensive residential Fast Track programme is back to guide young professionals to re-connect with their passion for the industry, and develop resilience, empowerment and leadership that will anchor them as they face the challenges ahead. I hope young marketing and advertising professionals will grab this opportunity to put their careers on the fast track.”
Young professionals can apply for the Fast Track Program sponsorship by writing an article about the problems face by their industry and also the possible solutions for these problems. The article (not more than 75 words) along with their brief profile (age, valid passport number, jobs details, etc.) should be sent out before 3 June 2014.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
