MAM
AETN18 ropes in Salman Khan for History channel
MUMBAI: AETN-18, a joint venture between A+E Networks and TV18, has associated with actor Salman Khan for its upcoming factual entertainment channel, History.
In a first and yet-to-be-revealed format of association, Hustory brings on board an actor and star whose popularity cuts across all age groups and gender, and who will play a pivotal role in helping change the perception of History in India.
A+E NetworksITV18 JV president Ajay Chacko said,”Salman symbolizes the brand personality of History perfectly. He is stylish, trendy, versatile, fun and his all encompassing popularity makes him the perfect fit for our brand. History has always been associated with the past, but with the new History channel, we hope to change people‘s perception of HISTORY. The channel today is contemporary; it is about action & adventure. It is about people making history every day. And through this unique and exciting partnership with Salman Khan, we hope to make this genre as popular in India as it is around the world.”
Khan said,”The Indian TV audience today has evolved. They are very demanding and look for a mix of differentiated programmes for their daily dose of entertainment. HISTORY channel, with its unexpected take on the subject, is sure to whet the audience’s appetite for more of its kind. I was bowled over by their content, it’s nothing like I expected it to be!”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
