MAM
Aegon Life elevates Manish Falor as chief financial officer
New Delhi: Digital Life Insurance company Aegon Life on Thursday announced the appointment of Manish Falor as its chief financial officer.
In his new role, Falor will lead the company’s finance function to strengthen its business performance and growth.
Falor joined Aegon Life in 2008. During his professional tenure of nearly two decades, he has led various functions of financial control, reporting, and business planning operations.
Aegon Life, MD & CEO, Satishwar Balakrishnan said, “We are delighted to have Manish take over the new role within the organisation. His unique expertise in business planning and proficiency in accounts and financial management has helped us create value among our key stakeholders over the past 12 years. We are certain that Manish, in his new role, will help in Aegon Life’s growth in years to come. His clear vision and leadership skills will position us for greater success.”
Speaking on his appointment, Falor said, the company has paved the way for digital life insurance in India, with the help of advanced technology, innovation, and a fresh approach towards insurance. “We have many firsts to our merit when we speak of innovation in the Indian life insurance industry, and we are gearing up to transform the way customers buy life insurance policies in India. It has been an amazing journey so far and I look forward to taking our business transformation to a new level,” he said.
Prior to Aegon Life, Falor worked with Lovelock & Lewes and PriceWaterhouseCoopers (PwC, London), engaging with multiple insurance and investment management clients. He is a chartered accountant (CA) and a cost and works Accountant (CWA) by qualification. He has also completed a management certification program on Digital Disruption in Insurance from INSEAD, France.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
