MAM
Aegis to launch iProspect in India
MUMBAI:Aegis Media will bring into India the world‘s leading search engine marketing company, iProspect.
iProspect will start operations in Mumbai and Delhi on 27 October and will add on Bangalore and other cities from the first quarter of 2011.
iProspect has been instrumental in helping many of the world‘s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management and numerous other related services.
Announcing the launch, Aegis Media chairman India and CEO South East Asia Ashish Bhasin said, “I believe that search marketing, both SEM and SEO, will be the key drivers of communications in the years to come, in India.
“We are lucky to have iProspect as a part of our Aegis Media family. iProspect as a world leader in search, will give Indian clients an opportunity for the first time to get a world class search marketing product in India. iProspect will be a part of our Power Brands in India and Shamsuddin Jasani will oversee it at the India Executive Council level.”
Already, through the rapid success of Isobar India, an impressive roster of iProspect‘s clients like Adidas, Reebok, Tourism Australia, UTI Mutual Fund, Rayban, Philips, Perfetti and others, have search as an integral part of their digital campaigns. iProspect will now further embellish that as well as target ‘Search Only‘ clients.
With the strengths that India has in the IT and knowledge sector, iProspect India will soon start doing off shoring work from USA, Europe and Asia Pacific.
iProspect, founded in 1996 and acquired by Aegis in 2004, is considered a thought leader on the world stage of search. It has 28 offices in 22 global markets.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
