MAM
Aegis Media launches CCS in India
MUMBAI: Aegis Media has launched its proprietary research based tools Consumer Connections System (CCS) in India.
CCS was originally launched 12 years ago in the UK. It has now expanded globally and is available in 40+ countries covering over 250,000 respondents accounting for over 90 per cent of global advertising expenditure, the company said.
In APAC, CCS is currently active in China, Australia, New Zealand, Japan, South Korea, Thailand, Malaysia, Singapore and now India.
CCS is an “in-depth” single source of media, marketing and consumer targeting data in the world and will provide India and Aegis Media clients, actionable insight into communication usage and engagement across bought, owned and earned digital, experiential and media channels.
The investment in the tool stems from a belief that digital is changing everything, and, crucially, contributes to the way advertisers put an understanding of how consumers think and behave at the heart of everything they do, the company said.
According to the company, with a focus on digital, this is the first study to have a significant focus on the digital touchpoints and e-commerce which is on a growth spurt in India. In-depth information is available for the through CCS which is capable of evaluating the comfort of the consumer with e-commerce.
In the new era of media, CCS helps to create powerful connections between client‘s brands and their most valuable consumers.
Aegis Group chairman India and CEO South East Asia Ashish Bhasin said, “CCS is based on a communications, lifestyle and product survey conducted across 18 towns and cities across SEC A, B, C and D thus making it the most in-depth tool available in the country. It facilitates the consumer-centric philosophy that we apply to strategy and communications. This is combined with insight into our clients‘ brands and categories making bespoke consumer segmentations truly actionable through communication. This is India‘s largest research of this nature, with a global footprint.”
“We will be introducing all of our clients to this tool which will become an integral part of our Integrated Communication Planning (ICP) process for all of them. Our investment is not a one off and we will be repeating the research whenever required, from now on. We will also make available to our clients an opportunity to go back to each of the consumers who have been interviewed as the part of the benchmark study and run a deep dive analysis specific to their categories. This would further enable our clients to understand the way the consumers interface with media and how they respond to their brands,” Bhasin added
The research was conducted across 18 cities and across 9000 respondents to measures the Consumer‘s relationship with communications generically and by category. It measures aspects like Generic Channel Involvement across 39 touch points (Bought, Owned and Earned) addressing questions on consumption, level of interest/enjoyment, level of attention paid to the Touch-point, level of engagement with the Touch-point. It goes further into understanding the Category Specific Channel Involvement across 61 touch-points (Bought, Owned and Earned) answering queries like Action as a result of noticeability and What channel facilitated post engagement.
On the digital space and e-commerce, the research shows a growing role for e-commerce in the market and early studies suggest.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
