Events
Adwise 2002 : Raj Nayak
Raj Nayak is currently designated Executive Vice President -Sales and Marketing at Star India Ltd. He is responsible for the entire Advertising Sales revenue for all STAR Channels, in India including partnership ventures like Channel [V], National Geographic Channel and Vijay TV. Raj is a key member of the Management team at Star India and also on the Board of Indya.com and Vijay TV.
He joined Star in 1993 as an Area Sales Manager for North and East, based in Delhi. Within a span of 3 years he was promoted to Sales Manager India, Star Sports. Its main competitor across the region was ESPN. In 1996 both the channels had indulged in a fair bit of undercutting with an aim to gain viewership. This however did not provide either with significant gains. At this stage they realised there was more to gain by working together and they came together to form a new venture ESPN STAR Sports.
At that stage Sports as a category was not established and more so was and to a large extent continues to be a male skewed channel. The nature of the channel and the climate in which it operated ensured full coverage on key i.e. India/Pak matches and not much otherwise. It was at this stage at which Raj changed the way Sports Television was marketed in the country. He grew within the channel and in 3 years was promoted to Vice President where he played an important role in strategizing, packaging and marketing of the 1999 World Cup Cricket – One of his largest successes to date.
Raj then moved to Mumbai as Sr. Vice President to head the Sales and Marketing of all Star Channels i.e. STAR World, Vijay TV, Channel [V], STAR Movies, STAR Gold, STAR News and National Geographic Channel in the market. Having successfully grown the Niche Channels he was given the responsibility to head Sales of the entire Network which is his current role.
Raj started his career with Tata Economic Consultancy Services as a Consultant. After a 2-year stint with the company he moved to The Indian Post, a J K Group company as Deputy Marketing Manager. He then moved to Sunday Mail where he launched the Southern Editions as Regional Manager. He was also responsible for the operation of Independent Television Company in Bangalore both owned by the Dalmia Group. He joined the Thapar Group after a 2-year stint with the Dalmia Group of Companies as Sr. Marketing Manager for The Pioneer Newspaper, when it relaunched under Vinod Mehta as the Editor.
MUMBAI: Disney Star India is in the running for this year’s IBC2024 Innovation Awards which are to be held on 15 September at 18 hours. The category for which it has been shortlisted is the social impact award for its work with India Signing Hands through which it brought the IPL 2024 coverage to almost 67 million hard of hearing and 34 million visually impaired fans on Star Sports.
Late last month, the IBC announced the finalists for the IBC Innovation Awards which celebrate and honour collaborative initiatives leading to ground-breaking solutions that address real-world media, entertainment and technology industry challenges. This year’s awards bring together under one roof IBC’s innovation and social impact awards to create a unified celebration of industry advances, with five categories now being judged: content creation, content distribution, content everywhere, social Impact, and environment & sustainability.
“This year’s entries once again showcased the global reach and appeal of the IBC Innovation Awards with projects of the highest quality received from six continents,” said chair of the 2024 IBC Innovation Awards jury Fergal Ringrose. “Meanwhile, constantly evolving delivery methods and audience consumption patterns demand that content producers around the globe must innovate dynamically in order to stay relevant and competitive in the modern media and entertainment technology ecosystem. I would like to sincerely thank our panel of judges for their diligence and ability to adapt, as we brought our three content categories together with environment and sustainability and social impact this year for our new-look IBC Innovation Awards.”
Former news anchor Sasha Qadri is set to host the awards in the auditorium complex at the RAI on Sunday.
This year’s finalists in the Content Creation category include:
* The National Football League (US), ESPN, Disney/Pixar and Beyond Sports for creating the first fully animated, real-time NFL alternative broadcast set in the Toy Story universe.
* Olympic Broadcasting Services and partners for live broadcast production with more than 200 smartphones contributing video for the Paris 2024 Opening Ceremony and a sea-based 5G network for sailing competitions in Marseille.
* Aspire for working with Vislink and FocalPoint VR to develop a virtual reality over RF wireless solution for the inaugural season of Aspire’s Abu Dhabi Autonomous Racing League (A2RL).
The organisations named as finalists in Content Distribution are:
* Claro for creating a new approach to pay TV in Brazil, integrating streaming channels and applications, delivering entertainment to consumers with a complete pay TV offer.
* NBCUniversal Operations and Technology for its pioneering project to transform the way its TV channels are delivered to consumers worldwide.
* The National Hockey League (Canada and US) in partnership with Verizon, AWS, Zixi, Vizrt and Evertz, for producing a 5G and Edge compute framework for assembly, control and delivery of live broadcast.
The Content Everywhere finalists are:
* LaLiga for working with Play Anywhere and Ease Live to enable true fan interactivity for itself and its worldwide broadcast and streaming partners.
*Red Bull Media House for bringing together real-time GPS tracking, data management and advanced visualisation to transform viewing experience across live broadcast, web widgets and AR mobile app.
* Franceinfo (France Télévisions) for working with PimpMyCompany to aggregate text/audio/video/photo messages from various platforms and broadcasting them live on air.
Apart from Disney Star, the Social Impact finalists are:
* CultureQ for a new technology platform developed by indigenous-owned tech company Kiwa Digital that enables indigenous peoples globally to revitalise their language and culture at scale, while retaining sovereignty
* Sesame Workshop for its Watch Play Learn Distribution Hub which allows government agencies and aid organisations to preview and request videos for children in crisis settings.
The Environment & Sustainability finalists are:
* France Télévisions for reducing CO2 emissions by 300 tons via a pioneering 100% glass-to-glass cloud production and private 5G network.
* GreeningofStreaming for addressing growing industry concerns about the energy impact of the streaming sector, with international reach and over 30 member organisations.
* Anton/Bauer for Salt-E Dog which harnesses the power of sodium chemistry to enable sustainable television production practices.
The Innovation Awards ceremony will also feature the presentation of the IBC International Honour for Excellence, which goes to an individual or organisation that has made an outstanding impact in the industry, and the best technical paper, with all papers being presented at the 2024 IBC Conference that runs 13-15 September in the auditorium complex of the RAI.
