AD Agencies
Advertising Agencies Association of India &The Advertising Club announces 14th Edition of India’s premier advertising festival “Goafest 2019”
MUMBAI: Its time again to celebrate milestones in the Indian media and advertising industry with India's premier advertising festival – Goafest 2019. Curated by the AAA’s of I and The Advertising Club, the 2019 edition of the marquee event will once again be held in Goa in the summer of 2019 at India’s festival destination Goa.
The marquee event will be helmed by Mr. Nakul Chopra, Chairman Broadcast Audience Research Council (Barc) India, and Immediate Past President of Advertising Agencies Association of India (AAAI) who has been elected as the Chairman of Goafest 2019 organizing Committee. Mr. Shashi Sinha, CEO – IPG Media Brands and Secretary, The Advertising Club has been elected as Chairman of the Awards Governing Council for the celebrated ABBY’s 2019.
Speaking about the 14th edition of the celebrated festival, Mr. Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said, “Goafest has continuously been championing the category’s growth agenda. Our continued endeavor through the festival is to facilitate an enriched festival experience that is immersive, transformational and allows us to contribute to the learning enrichment of the Advertising, Media and Entertainment industry.’ He further added “Nakul is an industry veteran and we are sure that his past experience with Goafest and his vision for the industry is sure to translate into an engaging and inclusive festival experience for all.”
Mr. Nakul Chopra, on being elected as Chairman for the festival said “Goafest is a premiere representation of the Indian Advertising and Media industry. Year on year we have focused on increasing scale, driving inclusivity and ensuring that the festival emerges as a leading knowledge platform. This year too our focus at Goafest will be to curate a great panel of thought leaders and provide a world view of the evolving Adverting and Media industry trends.”
Speaking about the focus of the 2019 edition of Vikram Sakhuja: President, The Advertising Club said “Goafest is an idea exchange forum that over the years has emerged into an opportunity where the entire media and advertising fraternity comes together to engage, innovate and share their best work. We are already geared up to bring another immersive edition of this landmark event, promising to up the ante even higher.” He further added “ABBY’s have always been recognized as a gold standard in creative awards and we are sure that Shashi with his deep understanding of the industry and global view will ensure that the awards follow highest standards of due diligence and hold a place of eminence in the advertising, media and entertainment industry.”
Speaking on being elected as the AGC chair, Shashi Sinha, CEO – IPG Media Brands and Secretary, The Advertising Club said “Receiving an ABBY has always been a career milestone and held a pace of pride in the life of every advertising and media professional. We will continue to ensure that ABBY’s that stands for creative excellence continues to inspire game changing brand campaigns, scale in eminence and emerge as a beacon of inspiration for the new generation of marketers of and brand custodians.”
Presented by the Advertising Club and AAAI the Goafest 2019 will once again see the entire advertising and marketing fraternity soon come together in Goa in April 2019.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
