MAM
Advent PR bags Digital & PR communication mandate for Veterans Super League
Mumbai: Advent Public Relations, a research-based image consulting PR firm has acquired the mandate for Veterans Super League (VSL), a platform for the Football spirit assimilation among Indian sports enthusiasts. The league is all set to begin its first edition this April in Kolkata.
The agency will manage the brand’s 360-degree media presence spanning from PR and communications to social media creatives & digital media campaigns and innovations.
Founded by Valdona Sports Media & Entertainment under the chairmanship of Danish Parvez Khan, the league intends to re-lift the Spirits of Veteran Sportsmen and aims to enable an environment for mentoring and guidance on Football technicalities to nurture talents to take them to a global level, it said in a statement.
Veteran Super League chairman and MD Danish Parvez Khan said, “Our long-term vision is ambitious, and bearing in mind the agency’s history in building up brands from scratch we felt like it was the perfect partnership. We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making VSL a pan India sports brand with such a successful agency on board. It shall be an exciting collaboration.”
Advent PR director Kheman Kumar said, VSL as a platform is built to support and bring back all those forgotten heroes from the sports of football, who lost their shine with time. This is what convinced us about the league and we are confident that as their trusted communication partners we can support them in this vision and help them meet their goal, he added.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
