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Ad:tech announces date, agenda for 2017

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MUMBAI: International marketing ad advertising event ad:tech will be held on 9-10 March, 2017 at The Leela Ambience Hotel and Residences, Gurugram. The two day conference and exhibition, to be held in New Delhi on 9th and 10th March, will bring together technology and media communities to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace

The theme of ad:tech 2017 is “Accelerating The Evolution”, to keep pace with the transformative changes currently refining the landscape of technology, marketing and media. . The last edition ofad:tech saw over 6500 attendees, 150+ Speakers including 6 Global Keynotes, 50+ Conference Breakout Sessions and the biggest exhibition featuring 90+ companies and an Innovation Zone with the latest disruptive technology in digital marketing.

Commenting on the launch Comexposium India country MD Jaswant said, ‘We are excited to bring the 7th edition of the biggest advertising and marketing technology platform in the world to India. The new ad:tech is hoping to be well timed to harness the enthusiasm for the kind of tech innovation in the area of marketing and advertising owing to an exponential rise of the digital sector in India over the past few years. Witnessing this boom, we believe that, now is the time to ‘Accelerate the Evolution’ and discuss avenues through which brands can enhance the efficiency of businesses thereby helping them deliver the right experience for their customers. The response of last editions has been exceptional and we are confident that this time around it will be bigger and better.”

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ad:tech 2017 will house industry’s most highly coveted keynote speakers from all walks of advertising and marketing. sharing their knowledge on marketing technology with major tracks of IoT, science of creating Content and its distribution, platform and screen amiable strategies, Data Analytics & Insights, Evolving Marketing Technologies and eCommerce & Mobile. Further, it will be host to modern marketing and media community, source suppliers to network with industry players making it an apt place for networking.

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MAM

Debkumar Dasgupta joins Dangal TV as Head of Syndication

Veteran broadcast executive to drive international and national content sales

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MUMBAI: Debkumar Dasgupta, a seasoned broadcast media professional with over 30 years in the industry, has taken charge as head of syndication at Dangal TV, overseeing both international and national markets.

Dangal TV, owned by Enterr10 Television Network, is a popular 24-hour Hindi general entertainment channel (GEC). Launched in 2009 originally for Bhojpuri movies, it has since pivoted to Hindi entertainment, with a focus on family dramas, mythology, and crime shows catering to both urban and rural audiences.

Dasgupta brings a formidable track record in content acquisition, syndication sales, and P&L management across ME, Africa, Asia-Pacific and Latin America. His career spans top media organisations including IndiaCast Media, Viacom18, MTV Networks, Catvision Products and Tee-Men’s.

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Most recently, he was with GoQuest Media as group partnership and strategy head, managing partnerships and monetisation strategies across the region. He also served as vice president – content acquisition and partnership for Asia and Africa, negotiating deals for Turkish dramas and other high-demand content.

Earlier stints include senior vice president and business head roles at IndiaCast Media Distribution, steering ME&A and global syndication sales, and boosting the reach of Viacom18 channels such as Colors, MTV India, Colors Rishtey and News18 India across Asia-Pacific, South Asia, ME, Africa, CIS, CEE and Latin America.

Dasgupta began his media journey as senior director – network development at MTV Networks India, managing channel carriage and affiliate revenues, before moving into content sales and international business with Viacom18. He started in cable TV sales with Catvision Limited, handling nationwide dealer and distributor networks.

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Known as a creative change agent, Dasgupta has consistently driven revenue growth, market share expansion, and efficiency improvements, combining deep market insights with hands-on leadership.

With his global expertise and strong cross-functional experience across sales, legal, marketing, programming, logistics and finance, Dangal TV is set to strengthen its content syndication footprint and expand its international reach under his leadership.

Dasgupta’s appointment signals an aggressive push to leverage ethnic content opportunities and emerging markets, ensuring Dangal TV keeps pace in an increasingly competitive broadcast ecosystem.

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