MAM
AdLift wins two awards at CDO Converge
MUMBAI: AdLift, a digital marketing agency with offices in the US and India, has been awarded for its digital excellence at the CDO Converge Conference and Awards held in Mumbai.
AdLift and Aakash Institute won the Digital Excellence Award in education. AdLift and ICICI Lombard won the best Content Driven Digital Marketing Campaign.
AdLift CEO Prashant Puri: “The award acknowledges our breadth of experience within the education space with search marketing. We work closely with the BFSI segment. I’m excited that our work within the content marketing realm for ICICI Lombard has been endorsed.”
The announcement follows AdLift’s recent success at Masters of Modern Marketing Awards.
Brands
Dabur elevates Mohit Malhotra to global CEO, appoints Herjit Bhalla as India business CEO
Bhalla will report to Malhotra in his capacity as global CEO
GHAZIABAD: Dabur’s board of directors has approved a senior leadership restructuring, elevating Mohit Malhotra to the role of whole-time director and global chief executive officer with immediate effect.
In a regulatory filing on Tuesday, the company said Malhotra, who currently serves as whole-time director and chief executive officer, has been redesignated as global CEO from 17 February, 2026.
Separately, the board has approved the appointment of Herjit S Bhalla as chief executive officer – India business, placing him in the category of senior management personnel. His appointment will take effect from 15 April, 2026.
Bhalla will report to Malhotra in his capacity as global CEO.
Aged 49, Bhalla brings more than 25 years of commercial and general management experience across multiple geographies. He began his career at Unilever, where he spent 16 years in sales and marketing roles, including a stint as marketing director in Moscow between 2009 and 2012.
He later served as chief operating officer at Metro Cash & Carry, where he was also a member of the executive board. In 2018, Bhalla joined The Hershey Company as managing director for India and has since held global roles, including vice-president positions overseeing India, AEMEA, Canada and global customers.
