MAM
AdLift wins creative mandate for PayU India
MUMBAI: AdLift has been named PayU India’s creative advertising agency following a multi-agency pitch. PayU is India’s leading online payment solutions provider for businesses, with cutting-edge and award-winning technology.
AdLift’s expertise in creating innovative, engaging, and targeted campaigns will help PayU to further increase its digital customer footprint.
“We are confident that AdLift has the skills and expertise to drive creative campaigns for the effective communication for our payment solutions,” said PayU India country head, small and medium businesses Noopur Chaturvedi.
AdLift co-founder and ceo Prashant Puri added: "PayU is a brand synonymous with innovation in payment solutions and we are delighted that AdLift has been entrusted with the next stage of its creative transformation."
Founded in 2009, AdLift is a global digital marketing agency specialising in ROI-driven niche marketing solutions. At AdLift, the mission is to provide clients with personalized, expert search, and social marketing solutions, helping them drive maximal advertiser value. Today, AdLift has an impressive portfolio of clients ranging from start-ups to reputable brands, including several top players in the Fortune 100 list. In just over a decade, AdLift has partnered with more than 250 brands, including ICICI Lombard, Airbnb, Max Life Insurance, Shopify, Fortis Healthcare, Axis Bank, Jaquar, Bausch & Lomb, Luminous and Tata AIG to deliver innovative campaigns across multiple platforms.
PayU is India’s leading online payment solutions provider and serves more than 3,50,000 merchants with 70+ local payment methods and is the preferred payments partner for nearly 60 per cent of the e-commerce merchants, including all leading e-commerce companies and a majority of airline businesses.
Brands
Naveen Kokkanti promoted to director – devOps at Nasdaq
Tech leader steps up to steer innovation and modernise systems
BENGALURU: Naveen Kokkanti has been elevated to director – devOps at Nasdaq, marking a defining moment in his 14 year journey through the fast evolving world of digital transformation.
Based in Bengaluru, Kokkanti moves into the role after a short but impactful stint as lead devOps engineer at the global exchange operator. In his new position, he will focus on driving innovation, sharpening operational efficiency and reinforcing the organisation’s technology backbone.
For Kokkanti, the promotion reflects more than a change in title. It crowns over a decade of building, migrating and modernising enterprise systems across some of the biggest names in technology and consulting.
Before joining Nasdaq in 2025, he spent four years at Deloitte Consulting as senior consultant, where he worked extensively on large scale cloud and data transformations. His work ranged from migrating legacy data applications to AWS and implementing unity catalog governance frameworks, to designing multi cloud Databricks lakehouse strategies. He was also part of Deloitte’s Databricks alliance core team, contributing to go to market initiatives and publishing technical whitepapers on migration and architecture best practices.
Earlier roles at Virtusa and Infosys saw him lead cloud migrations, design secure infrastructure environments and manage enterprise grade AWS ecosystems. At Infosys, he led a team of engineers while overseeing everything from VPC architecture and IAM policies to disaster recovery, security hardening and cost optimisation.
His career began with hands on infrastructure and support roles at Micro Focus, Cerner Corporation and Dell Technologies, where he developed a strong foundation in systems engineering, virtualisation and enterprise IT operations.
Across roles, a consistent theme emerges. Kokkanti thrives at the intersection of cloud, data and governance. From Terraform and AWS to Databricks and enterprise devOps frameworks, his skillset reflects the growing demand for leaders who can translate complex infrastructure into scalable, secure and business ready platforms.
At Nasdaq, that blend of technical depth and leadership experience is set to play a key role as the organisation continues to evolve its global technology infrastructure. For Kokkanti, the promotion is not just about moving up. It is about building forward.
