Brands
Aditi Kothari Desai takes the reins at DSP Asset Managers
MUMBAI: Aditi Kothari Desai has been named chairperson of DSP Asset Managers, stepping into the top job from her father, Hemendra Kothari, who has led the firm since its inception in 1996. Aditi, the fifth-generation custodian of the Kothari family’s financial empire, is also the first woman to lead the firm.
With over 20 years of experience across investments, sales, marketing and digital transformation, Aditi started her career in investment banking at Merrill Lynch, New York. She joined DSP Asset Managers in 2002 and has since spearheaded the firm’s domestic growth strategy, founded its international business, and driven digital transformation. She also chairs DSP’s fintech arm, Compound Express.
A Wharton graduate with an MBA from Harvard, Aditi is determined to uphold DSP’s legacy. “I am honored to take on this responsibility and continue building on our AMC’s legacy. This transition is simply a continuation of the same long-term thinking and investor-first philosophy that has defined DSP’s journey for over 160 years, and I intend to continue our endeavor to make a difference to and elevate as many lives as we can. We are one of the few fully independent family-run firms among India’s top 10 asset managers, and our family continues to invest its own public fund capital into the very funds we manage which speaks to our deep conviction and accountability,” she elaborated.
Her father, Hemendra Kothari, a towering figure in India’s financial sector, is confident in her leadership. Said he: “It has been a privilege to lead DSP Asset Managers since its inception. While I am passing the baton to my dear daughter Aditi, I feel proud to see our family’s legacy continue with a visionary leader who embodies the values of reputation, integrity, and high standards that have guided us for generations. Our unwavering commitment to these principles has been the cornerstone of our success, and I am confident that Aditi will uphold these traditions while leading the firm into a new era of innovation, digitization and growth.”
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
