MAM
AdGlobal360 welcomes The BlueBeans to its fast growing family
Mumbai: Adglobal360, a MarTech service provider, has announced strategic alliance with The BlueBeans (and The Blue Digit), with a vision of powering its tech & data solutions with creative human strategies.
The alliance comes after five years of successful working relationships between the two companies on clients like Rivigo, DTDC, etc., aiming to deliver high-quality digital customer experience services for its clients and consumers. After careful consideration by both companies, the relationship is now cemented to produce a more comprehensive environment for the teams to bring dynamic growth for client partners. The alliance will benefit both Adglobal360 and The BlueBeans (with The BlueDigit) as they work towards setting innovative archetypes in the marketing technology industry.
Commenting on the partnership, Adglobal360 founder & CEO Rakesh Yadav said, “We are excited about adding The BlueBeans to our family, as it would humanize AGL’s digital offerings and provide our clients robust, tech-driven, and functional marketing strategies that help generate higher ROIs. With BlueBeans, we will be able to expand our expertise to serve a much wider set of clients, offering cutting edge MarTech tools and services to a segment that remains untouched.”
The BlueBeans co-founder Nikita Burman added, “We are delighted to collaborate with Adglobal360 to expand our portfolio in multiple industry sectors. The partnership offers us and our people an opportunity to learn, grow and leverage our strengths in the industry with technology at its forefront. We believe that this integration will add higher value for our clients together.”
The strategic alliance between Adglobal360 and The BlueBeans adds to AGL’s vision of accelerating its footprint in the Indian market. With the collaboration, the two companies will become leaders in creative and specialized martech solutions, offering a diverse spectrum of clients with result-oriented digital strategies that drive results. Headquartered in Gurugram, AdGlobal360 presently has 8 branches across the globe with a diverse strength of 1000 plus employees. AGL joined the coveted Hakuhodo International Family in 2020.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
