MAM
Adfactors PR launches in Singapore and Canada
MUMBAI: Indian communication consultancy firm Adfactors Public Relations has launched its Singapore and Canada operations.
Adfactors Public Relations director Madan Bahal says, “These are the first steps in providing a global delivery capability to our Indian clients who are venturing into the international markets. Over time we will gear up to compete for local business in these markets.”
Both the Singapore and Toronto offices will function as independent business units. The practice focus will be consistent with the Indian operations, namely corporate communications, investor communications, public affairs and crises. The firm will target sectors like financial services, IT and ITES, infrastructure and aviation as well as medium to large listed corporates requiring investor communications.
In the first quarter of next year, the firm’s Dubai representative set-up will be upgraded to a full-service office. Bahal adds, “Progressively, Singapore will emerge as our service base for the Asean region while Dubai becomes the focal point of our GCC operations”.
The Singapore office is headed by Rajesh Nair while Orencio Rodrigues leads the Toronto operations. Both of them have had long stints in Adfactors Public Relations India. This is consistent with Adfactors Public Relations’ philosophy of providing growth opportunities to its team and fostering the evolution of a consistent culture across regions.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
