Brands
Addverb unleashes Trakr 2.0 & more for India’s robotics future
MUMBAI: The future of robotics has just landed, and it’s not tiptoeing—it’s striding in on four mechanical legs. The global robotics and automation powerhouse, Addverb, has pulled back the curtain on three groundbreaking solutions at LogiMAT India 2025, held from 13–15 February at the Bombay Exhibition Centre, Mumbai. These game-changing innovations—Trakr 2.0, Hoca, and Brisk—are set to revolutionise warehouses, logistics, and automation, making them smarter, faster, and undeniably more efficient.
With a flair for innovation and a knack for disrupting the norm, Addverb introduced India’s largest quadruped robot, Trakr 2.0, along with Hoca, a high-speed order consolidation and automation system, and Brisk, an intuitive user interface designed to streamline warehouse operations. These futuristic creations aren’t just about efficiency; they’re about making warehouses function with precision, safety, and adaptability like never before.
Addverb’s Trakr 2.0 is India’s largest assistive quadruped. This powerhouse of a machine carries payloads of up to 20 kg, boasts a battery endurance of 90 minutes, and uses stereo cameras for enhanced vision. It also responds to gesture-based commands—because who needs buttons when you can command a robot with a wave of your hand?
Addverb co-founder & CEO Sangeet Kumar couldn’t contain his excitement, “The debut of Trakr 2.0, Hoca, and Brisk at LogiMAT India 2025 represents a significant milestone in our journey of innovation. After the overwhelming response to Trakr last year, we were inspired to develop Trakr 2.0—an even more powerful version with enhanced vision and gesture-based controls.”
Hoca is a high-speed order consolidation and automation system that takes batch picking to a whole new level, maximising space utilisation while delivering operational flexibility. With a modular design, a carousel spanning from 5,900 mm to 46,700 mm, and payload capacities reaching 900 kg, Hoca fits into existing warehouse setups effortlessly. The best part? It makes scaling up as smooth as a well-oiled machine—literally.
Enter Brisk, Addverb’s user-friendly interface that makes warehouse operations as seamless as swiping on your phone. Using gesture-based technology and glove-based EAN scanning, Brisk adapts to different lighting conditions, ensuring smooth functionality across various warehouse environments.
Addverb has its sights set firmly on the future. With these latest product launches, the company is charging ahead to introduce its first humanoid robot in 2025. Watch out, Musk! Beyond warehousing, Addverb is breaking new ground in logistics, defence security, and commercial robotics, ensuring its tech isn’t just cutting-edge but game-changing.
The proof? Some of the biggest names in the industry—Reliance, HUL, PepsiCo, Maersk, Mondial Relay, DHL, and Landmark—are already on board, trusting Addverb to lead the automation revolution.
Beyond its technological prowess, Addverb is championing India’s ‘Make in India, Make for the World’ and ‘Atmanirbhar Bharat’ initiatives, reinforcing the country’s position as a global leader in robotics and manufacturing. With a presence across the US, Europe, and Asia, the company is poised to take its automation empire worldwide, reshaping industries one robotic revolution at a time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
