MAM
AdCounty Media appoints Sanchit Sanga as board advisor for global growth
In a bold move to redefine its growth trajectory, AdCounty Media onboards digital pioneer, Sanchit Sanga, as board advisor. Sanchit’s appointment marks an exciting new chapter of innovation and strategic excellence for a company with an impeccable legacy of revolutionising digital landscapes in emerging markets. He successfully navigated the complex intricacies of digital ecosystems and kept well with the company’s objective to lead the development of performance-driven marketing solutions and international growth.
Sanchit Sanga, a seasoned digital strategist with well over two decades of expertise, has spearheaded innovative marketing campaigns that have shaped the Asian Pacific and the Middle East, leading to growth and expansion throughout Africa. He has held a significant role in establishing many digital enterprises in his successful career and is therefore aware of new industries. Sanchit is known for using data-driven insights to create strategies that have an impact, blending creativity and result-oriented thinking to promote brand engagement and long-term growth.
With extensive expertise as a management consultant, investor, and strategic mentor, Sanchit has acquired expertise in guiding high-growth startups towards achieving their maximum potential.
Sanchit will now assist AdCounty Media to tap into emerging markets and forge meaningful connections across diverse geographies to propel global growth through digital transformation, strategic partnerships, and market expansion WelcomingSanchit Sanga to the board reflects AdCounty Media’s focus on leveraging class expertise toward innovation, growing its international footprint, and even redefining success in digital marketing.
“AdCounty Media’s bold vision and relentless drive resonate deeply with me. I’m excited to collaborate with this dynamic team to explore uncharted markets and make waves in the digital marketing ecosystem”, said Sanchit.
“Sanchit’s appointment is a statement of intent. His unparalleled expertise in emerging markets and his forward-thinking approach are exactly what AdCounty Media needs to scale new heights. We’re excited to see how his vision will steer the direction of our journey,” AdCounty Media managing director Aditya Jangid.
“Sanchit offers a special combination of execution and strategy that is uncommon in the field of digital marketing. His knack for identifying untapped opportunities will help us sharpen our focus on delivering exceptional results for our clients,” AdCounty Media chief revenue officer Delphin Varghese.
“Having Sanchit onboard feels like adding a master strategist to our arsenal. His depth of experience in digital transformation aligns perfectly with our mission to craft innovative solutions and drive measurable success,” AdCounty Media chief strategy officer Kumar Saurav.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
