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Adbuffs secures performance marketing mandate for Plush
May 2024: Adbuffs, a leading performance marketing agency for high-growth D2C brands has recently secured the performance marketing mandate for Plush, the visionary women’s wellness brand since 2019 that specialises in premium period care products and intimate wellness solutions. As part of the mandate, Adbuffs will amplify Plush’s reach and impact to further enhance its position as the premium women’s wellness brand in this competitive space.
The announcement follows the successful implementation of performance marketing campaigns by Adbuffs, which resulted in impressive growth and enhanced brand visibility. In continuation with the lineage of success, Adbuffs will be focused on driving sales and expanding Plush’s presence in the competitive women’s wellness ecosystem. Reflecting on its expertise to deliver impeccable results and nuanced understanding of performance marketing, the agency will work towards optimising the Return on Investment (ROI) across all channels.
“We are excited to continue our journey with Plush and contribute to their ongoing success”, said Adbuffs Entrepreneur in Residence Arnab Bhattacharya . “By harnessing our experience in the space of performance marketing, we are driven to elevate Plush’s visibility and deliver impactful results that resonate with their target audience. Having consistently demonstrated our ability to drive growth for Plush, we are looking forward to retaining their trust for the forthcoming years as well.”
Building on this momentum, Prince Kapoor, Co-founder, Plush, says, “We are thrilled to continue our collaboration with Adbuffs, an expert in the space of D2C performance marketing. Having trusted them to help us scale, we believe that their proven track record of delivering results using digital marketing strategies, ranging from Google to Meta Advertising, Email Marketing to Creative Rate Optimization can help us target the right audience. And the unique ad creatives that they offer align with our mission to provide sustainable alternatives to consumers in the period care and hair removal segments.”
Moving forward, Adbuffs strives to strengthen Plush’s position as the leading female wellness brand by showcasing readiness to experiment with innovative market techniques and making headway with efficient campaign strategies.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
