MAM
Adani’s new airport film takes flight with heart
MUMBAI: If travel broadens the mind, Adani’s latest film does its best to warm the heart along the way. The Group has released “Aapke Safar Ke Humsafar”, a tender new addition to its Hum Karke Dikhate Hain series, proving that even the busiest airport can be a place where humanity quietly shines.
Unveiled in Ahmedabad, the narrative-driven film shifts the focus from grand numbers to small, meaningful moments, spotlighting the human touch that shapes every Adani Airport experience. It reinforces the Group’s belief that great infrastructure is not just about scale but about how people feel while passing through it.
Adani Group head of corporate branding Ajay Kakar, said the film reflects the company’s aspiration to make every traveller’s experience “magical and memorable”, adding that the spirit of Hum Karke Dikhate Hain continues to guide all brand stories.
The film has been conceptualised by Ogilvy India. CCOs Kainaz Karmakar and Harshad Rajadhyaksha noted that the series celebrates how the Adani Group is improving lives across India, and they expressed gratitude to the late Piyush Pandey, who personally guided this project with his trademark warmth. His passing in October 2025 lends this release a special emotional weight.
Directed by National Film Award winner Shoojit Sircar, the story follows an elderly couple embarking on their first international trip. Lost in the bustle of the terminal and anxious after misplacing a handwritten note of instructions, they find comfort when an Adani Airport associate steps in to guide them. From wheelchair support to a seamless route through duty free and the lounge, the film captures the reassuring presence of staff who become companions rather than mere facilitators.
The story ends on a heartfelt moment of gratitude, echoing its signature message, “We do not just run world-class airports… we become companions on your journey.”
With its gentle storytelling and emotional resonance, “Aapke Safar Ke Humsafar” continues the brand’s journey of celebrating care, connection and the quiet kindness that turns travel into something memorable.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
