MAM
Adani Wilmar celebrates Durga Puja with special editions of Fortune Soyabean & Mustard Oil packs in West Bengal
Mumbai: Adani Wilmar Ltd (AWL), one of India’s leading FMCG companies, is delighted to announce the launch of special Durga Puja packs for its marquee oil brands, Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil 1-litre pouches, in West Bengal. With this step, the brand becomes the first in the segment to touch upon an integral cultural nuance of the Durga Puja festivities in the state.
Staying true to its brand ethos as India’s top cooking oil choice with 100 per cent purity, Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil with Nutrilock action that offer five essential nutrients, have also consistently been the trusted preferences in households nationwide and are synonymous with homemade meals and good health. However, the brand, with the introduction of special Durga Puja packs, seeks to elevate the festive experience for consumers and celebrate the gastronomic goodness and indulgences during the Pujo season and festivity. The specially designed packages capture the essence of the festival, encapsulating the spirit of joy and togetherness that defines it, much like the diverse array of culturally significant dishes prepared during this auspicious time.
The brand understands that the essence of Bengal lies in its diverse flavours and traditional dishes that reflect the cultural tapestry of the region. Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil, enriched with essential nutrients, not only ensures a perfect blend of health and taste but also enhances the dining experience as it complements culturally relevant delicacies from the regions, which includes iconic dishes like Beguni, Aloo Bhaja, Luchi Alur Dum, Aloo Posto and Shukto among others.
Adani Wilmar Ltd VP, sales and marketing Mukesh Mishra, expressed his enthusiasm about the new pack, “Durga Puja occupies a significant spot in the hearts of every Bengali, and the new packs reflect the essence that is so distinctly associated with festivities. Adani Wilmar encourages its consumers to immerse themselves in the spirit of Durga Puja and relish the delightful combination of their products with the essence of ‘Ghar Ka Khana Ghar ka Khana Hota Hai’ during this auspicious period. While each dish, prepared with Fortune Mustard Oil and Fortune Soyabean Oil, will showcase the rich flavours of Bengal, it will also add a tinge of nostalgia to the dining experience made of scrumptious food and cherished traditions that flourish in the heart of every home.”
Adani Wilmar’s exclusive Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil 1-litre pouches for Durga Puja will be available at retail outlets across West Bengal. The brand invites consumers to embrace the spirit of Pujo with the delightful combination of its trusted products and iconic personalities during this auspicious festival.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
