MAM
Adani Wilmar appoints Jignesh Shah as the head of media and digital marketing
Mumbai: Adani Wilmar, one of the largest Food and FMCG companies in India, has announced the appointment of Jignesh Shah as its new head of media and digital marketing. With a career spanning over 20 years, including a decade-long tenure at Adani Wilmar, Shah brings a wealth of experience and expertise to his new role.
As the newly appointed head of media and digital marketing, his responsibilities will encompass strategic promotion at the overall level, including Oil & Food portfolios of the company’s flagship brand, “Fortune” as well as other popular brands. Furthermore, Shah will uphold his existing responsibilities as business head of Foods Consumer Pack, overseeing categories such as Soya Nuggets, Sugar, Pulses, and Poha with unwavering commitment and excellence.
In his capacity as a brand custodian for Fortune, Shah will ensure its relevance and resonance in the dynamic FMCG landscape, leveraging his extensive marketing prowess and strategic insight.
A graduate with an MBA in marketing, Shah embarked on his marketing journey with Vadilal, where he served as a Product & Brand Manager. He further honed his skills at Alembic Glass Industries Ltd. and Wagh Bakri, showcasing his prowess in brand management and strategic marketing.
In 2014, Shah joined Adani Wilmar as an associate manager, marking the beginning of a remarkable journey within the organization. Over the years, he played a pivotal role in shaping the company’s food portfolio, particularly under the flagship brand Fortune. His strategic acumen and innovative marketing initiatives were instrumental in the successful launch and growth of various product categories, including soya nuggets, besan, sugar, poha, pulses, sattu and the introduction of rawa, suji and maida.
The new role for Shah commences at a strategically opportune moment for Adani Wilmar, aligning with the company’s ambitions to broaden its reach and solidify its standing in the FMCG sector. With a proven track record and visionary leadership, the new head of media and digital marketing is poised to lead the company’s marketing vision to new heights of success.
Brands
CNBC-Awaaz Udaan wraps debut season, gears up for bigger second run
Pan-India campus drive empowers youth with real-world career skills
MUMBAI: CNBC-Awaaz has wrapped up the first season of its campus initiative, Udaan Taiyari Kal Ki, with plans already in motion for a bigger and broader second edition.
Run in partnership with UTI Mutual Fund, the programme travelled across more than 10 cities and 18 leading institutions, including top management schools, aiming to bridge the gap between academic learning and workplace readiness.
At its core, Udaan tackled a familiar challenge. While millions graduate each year, many step into the professional world underprepared for its financial, emotional and strategic demands. The initiative sought to change that by offering practical insights into investing basics, career planning, decision-making and mental resilience.
The scale was notable. Over 3,800 final-year postgraduate students participated directly, with sessions spanning cities such as Delhi, Mumbai, Ahmedabad and Bengaluru. The impact extended further through television and digital platforms, turning the programme into a hybrid learning experience.
Each campus stop featured a mix of panel discussions, fireside chats and hands-on workshops, bringing newsroom-style conversations directly to students. The format struck a chord, with strong engagement reflecting a growing appetite for real-world skills beyond textbooks.
Reflecting on the journey, CNBC-Awaaz managing editor Anuj Singhal said, “UDAAN is one of our most engaging and interactive IPs, built around empowering India’s youth. It felt good to be back on college campuses, engaging directly with students. These conversations go beyond classrooms, helping students gain real-world perspective and confidence as they step into their careers.”
From the partner’s perspective, the focus remained on financial awareness. UTI Mutual Fund MD and CEO Vetri Subramaniam said, “It is important to engage with students who are on the brink of their corporate journey. We need to guide them on financial investments so they can begin early and build long-term habits.”
Highlighting the broader vision, Network18 CEO of English and Business News Smriti Mehra said, “Through Udaan, CNBC-Awaaz is taking real-world knowledge directly to campuses while shaping the next generation of leaders. The response shows a clear need for platforms that go beyond academics.”
With its first season striking a strong chord, Udaan has positioned itself as more than just a campus event. As it gears up for Season 2, the initiative looks set to expand its footprint and continue preparing young India for the leap from campus to corporate life.
