Brands
Adani Realty appoints Siddharth Kumar as senior manager – marketing
Ahmedabad: Adani Realty is tightening its marketing game in the National Capital Region. The real estate arm of the Adani Group has appointed Siddharth Kumar as senior manager – marketing, tasking him with driving brand strategy and growth across one of India’s most fiercely contested property markets.
Kumar brings over 14 years of real estate marketing experience, spanning brand building, product launches and large-scale campaigns. He joins from Whiteland Corporation, where he spent nearly three years and played a central role in launching Westin Residences Gurugram with Marriott International—one of India’s largest branded residences projects.
His career also includes stints at M3M India, Elan Group and Alchemist Marketing, building a reputation for insight-led positioning and execution in premium and mid-market real estate.
At Adani Realty, Kumar will lead NCR-focused marketing initiatives as the group scales its footprint and sharpens its messaging amid intensifying competition.
“The NCR market offers immense opportunity,” Kumar said, adding that he looks forward to crafting sharper narratives and delivering greater value to customers.
For Adani Realty, the hire signals intent. In a market where visibility, credibility and speed matter as much as square footage, the battle will be fought as much on brand as on bricks—and the pace is only picking up.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
