Ad Campaigns
Adani Ports’ new film highlights its role in enabling business growth
MUMBAI: The Adani Group has launched its latest film, Journey of Dreams, as part of its ongoing Hum Karke Dikhate Hain series, highlighting the transformative impact of Adani Ports on businesses and communities across India.
The narrative-driven film celebrates India’s spirit of determination, illustrating how Adani Ports enables businesses-both large and small-to thrive through seamless connectivity and world-class infrastructure. As India’s largest integrated ports and logistics company, Adani Ports and SEZ Limited (APSEZ) plays a crucial role in economic growth by facilitating global trade and empowering entrepreneurs.
The film opens with a touching scene where a young girl watches a ship sail into the horizon and asks her father, “Do ships carry big things, Papa?” To which he replies, “They carry big dreams too.” This sets the stage for an inspiring journey showcasing the global reach enabled by Adani Ports.
The story follows a father’s aspirations as his handcrafted Namda toys—a traditional wool-felting craft from Gujarat’s Kutch region—find international markets thanks to the logistical support of Adani Ports. His journey reflects the countless small business owners across India who benefit from the company’s extensive infrastructure and global market access.
Adani Group head of corporate branding, Ajay Kakar stated, “At Adani Ports, we do more than move goods—we create pathways for dreams. Our world-class facilities and connectivity help businesses flourish, improving millions of lives. This film beautifully showcases how our ports serve as catalysts for aspirations, turning dreams into reality.”
The film, created by Ogilvy India, aligns with Adani’s vision of business with a human touch. Ogilvy India chief advisor, Piyush Pandey stated, “Big businesses and projects hold true significance when they positively impact communities. This campaign captures Adani Ports’ commitment to fostering growth at every level.”
Part of the AdaniHKKDH series, Journey of Dreams will be broadcast across multiple platforms, reinforcing Adani Ports’ role in shaping India’s economic future.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
