MAM
Adani Marathon hits full stride as powerhouse partners join the race
MUMBAI: Ahmedabad is lacing up for a Sunday sprint of spirit and this year, the Adani Ahmedabad Marathon isn’t just running a race, it’s running the show. Entering its 9th edition on 30 November at the Sabarmati Riverfront, the marathon has evolved from a city event into a full-fledged cultural movement, powered by partners whose combined clout could put most sporting line-ups to shame.
What began as a community run has grown into one of India’s most respected long-distance gatherings, anchored in its stirring ethos: #Run4OurSoldiers, a tribute to the Indian Armed Forces and the people who guard the nation’s heartbeat.
And this year, the partner roster looks like it was built for endurance, strength and national pride.
At the front of the pack is Adani Ports, returning as title partner, lending the event the same scale and credibility with which it runs the country’s largest port network. Ambuja Cement, as the powered by partner, brings its reputation for strong foundations quite literally while Fortune steps in as an associate partner, representing the trust of Indian households.
Defence muscle comes from Adani Defence, aligning naturally with the marathon’s commitment to honouring the Armed Forces. ACC fortifies the line-up as the Trusted Partner, extending its long-standing legacy in reliable building materials.
But the biggest strategic boost comes from the banking track. Axis Bank has signed a three-year partnership as official banking partner, signalling a long-term commitment to community wellbeing and fitness-led living. With Ahmedabad at the centre of Gujarat’s tourism and heritage surge, the bank’s association adds both cultural heft and corporate intent to the marathon’s expanding influence.
The ecosystem doesn’t end there. A slate of key contributors ensures the event runs with military-grade precision:
– KD Hospital, medical partner
– Sabarmati Riverfront, venue partner
– Hyatt, hospitality partner
– 108 Emergency Services, emergency partner
Together, they form a safety net as robust as the run itself.
For Adani Sportsline, chief business officer Sanjay Adesara the partner line-up is the marathon’s real endurance engine. He said the event has become “a cultural movement in the city,” crediting partners across sectors from infrastructure to healthcare for helping the marathon give back to the community and celebrate the real heroes in uniform.
From the banking side, Rakesh Bhojnagarwala, regional branch banking head of West 2, Axis Bank, said the marathon resonates with the bank’s “dil se open” philosophy, celebrating unity, resilience and Ahmedabad’s rising energy. With Gujarat emerging as a cultural and tourism hotspot, he called the association a long-term commitment to nurturing community spirit.
Health partner KD Hospital, represented by COO Parth Desai, highlighted the marathon’s role in shaping not just runners but a stronger civic identity. Calling the event an “integral part of the city’s identity,” he said the spirit of Run4OurSoldiers honours the “unwavering strength” of India’s servicemen and women, a cause the hospital proudly supports.
With big names, bigger purpose, and a loyal community at its heels, the Adani Ahmedabad Marathon looks set to run farther than ever, one stride for fitness, one stride for unity, and thousands for the soldiers who safeguard the nation’s marathon of everyday life.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
