MAM
AdAge & Adweek name Mediaedge:cia the Global Media Agency of the Year 2006
MUMBAI: WPP’s Mediaedge:cia (MEC), the media communications specialist company under the GropuM umbrella, has been named Global Media Agency of the Year 2006, by Advertising Age and Adweek, two leading marketing and advertising publications in the US.
Based on the parameters of growth, new business wins and diversification in the areas of retail and digital, the award is a culmination of global achievements and the Indian contribution is said to have been significant.
Speaking to Indiantelevision.com Mediaedge:cia India managing director Shubha George said that this is in recognition of the growth that the agency has seen in 2006. “Our operations in India has seen a 57 per cent growth in 2006 over 2005, with no client losses this year.” The brands that have been added to the kitty over this duration of time include Henkel, Singapore Airlines, Subhiksha, Sony Ericsson, HDFC and Honda Motors among others.
The AdAge report states that according to the estimates arrived at by media monitoring group Recma, Mediaedge:cia saw a 14 per cent growth rate in 2006 which made the network the second-fastest growing agency after Starcom MediaVest Group. Mediaedge:cia ranks sixth among media networks with billings of close to $19 billion in Recma’s rankings.
“These honours are a testament to our clients as well as the MEC network. We are only as good as the work we do for our clients,” said MEC’s Global chief executive officer Charles Courtier. “The breadth and depth of our capabilities, and the growth we have encountered speak for themselves. MEC is now 5 years young and Adweek and AdAge have recognised our best year ever. We’ve clearly hit our stride, with great confidence running throughout the network.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
