MAM
ADAE group set to overhaul its branding and communication
MUMBAI: The ADAE group is all set to overhaul its branding and communication strategies, focused around customer centricity. Post the Reliance split Anil Ambani had inherited the entire customer facing businesses of the Reliance Group viz Reliance Infocomm, Reliance Capital and Reliance Energy. On the agenda is now the ensuing branding building exercise, for which the newly formed entity has decided to re-look their existing agency relationships and call for a pitch.
The ADAE group has already inducted former Levers’ man and Nokia marketing head Sanjay Behl as head, branding, Reliance Infocomm, Nalini Gupta as marketing advisor and Ajay Kakkar as head of marketing, Reliance Capital.
The company is considering fresh agency pitches to take care of
the various customer segments within Reliance Infocomm as well as other ADAE group companies such as Reliance Capital and Reliance Energy. Post Anil Ambanis takeover of RIC, it may be recalled that he had almost instantly announced that apart from Infocomm, both REL and RCL would see the infusion of much needed capital to take them individually into the top 3 players of their industry segments.
The agencies currently handling the Reliance Infocomm account are
Saatchi and Saatchi and Ambience. Reliance Infocomm will be looking to work with multiple agencies for its various customer segments. While Reliance Capital and Reliance Energy are being handled by Mudra currently.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
