Ad Campaigns
Ad Tech Today announces EMERGE 2024
Mumbai: AdTech Today presents EMERGE 2024 – the rise of independent agencies, a one-of-a-kind event designed to recognise and celebrate the innovative spirit of independent agencies within the advertising and marketing landscape on 12 September 2024, at Radisson Blu, Mumbai. This event aims to highlight these agencies’ exceptional contributions while exploring the industry’s future.
The event will feature thought-provoking panel discussions, networking opportunities, and the prestigious EMERGE Awards, where outstanding agencies will be recognized for their achievements.
The event is supported by prominent partners: PR partner: Treize Communications, knowledge partner: MRSI (Market Research Society of India), support partner: Explurger and session partner: Blis.
The panels will be moderated by a distinguished group of industry leaders like India Channel Factory MD Chirag Bhatia, Publicis Groupe CEO – digital technology business Amaresh Godbole and EY partner, marketing advisory services Amiya Swarup ensuring that the conversations and evaluations are both insightful and balanced. Following the panels, the EMERGE Awards will honor the achievements of independent agencies. The awards ceremony will also feature the special felicitation of two iconic figures in advertising: The Advertising Club COO Bipin Pandit and BBDO India chairman Josy Paul.
With major independent agencies like White Rivers Media, DVIO Digital, Enormous, Gozoop, Howl, Eggfirst Advertising, and Infectious Advertising to name a few participating, EMERGE 2024 offers B2B professionals the opportunity to connect with thought leaders, gain insights into industry trends, and celebrate the best of independent talent.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
