MAM
Ad tech company Vertoz appoints Sanjay Dubey
MUMBAI: Vertoz, an ad tech company, has announced the appointment of Sanjay Dubey as its senior sales director India. Besides his role of sales and blending business, Dubey will help the company in managing and scaling operations internationally and help develop the brand and product with global technology to Indian operations.
Among the key areas where Dubey would be actively involved is setting up of the MSME segment business in India.
“We are proud to have someone on board of Sanjay’s caliber, expertise and perspective joining us. His pan India experience, deep knowledge over building and launching of products, and the unique blend of technological and management skills will strengthen our services and offerings and help to fill void in the Indian market,” said Vertoz founder and CEO Ashish Shah.
Dubey joins Vertoz from Vubites – Rediff.com where he was director of sales. Prior to Rediff, he was with Network 18 where he held the role of deputy general manager. In the past, he has also worked with Infomedia India as its national product manager. He is an alumnus of the IIM Calcutta and a B.Sc. graduate from the University of Mumbai.
Vertoz, which has global presence and clients spread across the world, believes that Dubey’s over 20 years of experience in multi-platform brand marketing and business development would further accelerate the growth and momentum of the company.
“Vertoz possesses all the potential and abilities to spread concept of programmatic advertising aggressively globally as well as in India. Vertoz’s programmatic plex provides the perfect platform and integrated offering to support clients looking to connect with potential and existing customers digitally in India and worldwide,” added Dubey.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
