MAM
Ad spends on cable grow at cost of networks: Kantar Media
MUMBAI: Broadcast networks in the US continued to stumble despite humble gains in advertising spends on television as a whole.
During the first half of 2011, advertising sales at the broadcast networks reduced by 7.6 per cent to $10.8 billion.
According to a report issued by Kantar Media, several factors contributed to this reduction.
The broadcast of BCS bowl games on ESPN instead of Fox generated a major one-time shift in spending to cable. The shift of March Madness from CBS to Turner Sports benefited cables further at the cost of networks.
To make things worse, ad spends on prescription drug, financial services, and consumer package goods categories were shifted to cables as well. From 1 June till 30 June, the budget allocations on cable networks were further augmented by 11.8 per cent, reaching a total of $10.8 billion.
Television on the whole rose by a meagre 1.8 per cent, as the total amount of monies spent in the medium touched $32.9 billion. TV accounted for approximately half (46 per cent) of the total advertising expenditures.
Overall, ad growth lost pace in the second quarter, as spending increased 2.8 per cent versus the year-ago period. In Q2 2010, the dollars increased 5.1 per cent.
Kantar Media North America executive vice president of research Jon Swallen said, “Advertising grew at a slower rate in the second quarter, contributing to speculation about the durability of an advertising recovery that is into its second year. Key ad spend indicators are painting a mixed picture.
On the one hand, a majority of media types actually improved their performance from Q1 to Q2. On the other, spending growth for the Top 100 advertisers stalled in Q2, and the ad market became more dependent on the comparatively smaller budgets of mid-sized advertisers.”
In the first half, top 10 TV advertisers reduced their spending by 1.7 per cent to $5.17 billion. Six out of the major spenders slashed their ad spends to some extent.
AT&T remained the largest TV spender, buying $789.4 million in air time, down 3.7 per cent as compared to the same period a year-ago.
Other significant advertisers on television: Procter & Gamble ($762.7 million, down 11.3 per cent); General Motors ($570.3 million, down 7.7 per cent); Verizon ($478.1 million, down 22 per cent); Johnson & Johnson ($431.7 million, down 15.2 per cent) Ford Motor Co. (up 0.8 per cent to $410.8 million); Pfizer ($397.4 million, down 8.2 per cent) and McDonald‘s (up 7.3 per cent to $375.1 million).
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
