MAM
Ad Club new committee appointed
MUMBAI: At the recently concluded annual general meeting, The Advertising Club unanimously elected Colors CEO Raj Nayak as its President for the second consecutive term.
The new managing committee is as follows:
• President| Raj Nayak, CEO, Colors, Viacom18 Media Pvt. Ltd.
• Vice President| Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd.
• Secretary | Ajay Kakar, Chief Marketing Officer, Financial Services, Aditya Birla Group
• Jt. Secretary | Bhaskar Das, Group CEO, Zee Media Corporation Ltd.
• Treasurer| Shashi Sinha, CEO, IPG Mediabrands
• Office Bearer | Ashish Sehgal, COO, Zee Unimedia Ltd.
• Member |Mitrajit Bhattacharya, President and Publisher, Chitralekha Group
• Member | Partha Sinha, Vice Chairman and Managing Director, McCann
Worldgroup
• Member | Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group | DB Corp Ltd.
• Member | Ramesh Narayan, Managing Director, Canco Advertising Pvt. Ltd.
• Member | Vikas Khanchandani, Chief Business Officer, Reliance Broadcast Network Limited
• Member | Viral Jani, Head TV Partnerships, Twitter India
• Co-opted Member | Partho Dasgupta, CEO, Broadcast Audience Research Council
• Co-opted Member | Punitha Arumugam, Director, Agency Business, India and South East Asia, Google India Pvt. Ltd.
• Co-opted Member | Ajay Chandwani, Director, Percept Limited
• Immediate Past President | Pratap Bose, Founder, Social Street
Expressing his pleasure at his re-election, Nayak said, “I am extremely honored & humbled at the love bestowed upon me by the industry. I hope to continue working even more vigorously to realize The Ad Club’s agenda of acting as a catalyst in developing our vibrant and dynamic industry.”
Publicis Worldwide CEO South Asia and AAAI president Nakul Chopra welcomed the announcement saying, “I am delighted that Raj has been elected President Ad Club for another term. A dear friend, a respected colleague – Raj has always worked for the good of the industry via various forums. I look forward to working closely with him to further the already strong relationship between The Ad Club and AAAI.”
Zee MD and CEO and IBF president Punit Goenka added, “I am most certain that with his rich experience, acumen and industry knowledge, Raj will continue to take ‘The Advertising Club’ to greater heights. The very fact that he is re-elected, speaks abundantly about his contribution made to the club and to the industry. Over the last year, the club has certainly been a catalyst in developing the industry and with its interactive platforms and properties, it has served as a brilliant platform for industry professionals to interact and exchange thoughts. I wish Raj all the success in this role.”
Showing his excitement about the announcement, K Swamy BBDO Chairman,MD and IAA president India chapter, IAA Global Senior Vice President Srinivasan Swamy said, “I was delighted to hear that Raj was reelected to lead The Advertising Club. His passion and energy levels are infective. He has brought in many senior names to join the committee and I eagerly look forward to next phase of accelerated growth for the Club under his stewardship.”
Industry stalwart Madison world chairman Sam Balsara also expressed his pleasure by saying, “I am delighted that Raj has agreed to continue as The Ad Club President. This augurs well for the members of the advertising, media and marketing community in general and members of The Ad Club in particular. Raj is everybody’s favorite person and is uniquely positioned to discharge this onerous responsibility which he has kindly agreed to, despite his hectic and I am sure taxing work schedule”.
Industry veteran GroupM South Asia CEO CVL Srinivas commented, “Its great news for the industry that Raj Nayak has been re-elected President of The Advertising Club. Raj brings a lot of style and substance to whatever he does. His boundless energy, passion and commitment is so amazing. I wish him the very best and look forward to another great year with him at the helm”.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
