MAM
Ad Club Bangalore adds 3 categories for Big Bang Awards
MUMBAI: The Advertising Club Bangalore, a body that conducts annual Big Bang Awards for excellence in communication and media, has introduced three new categories – Mobiles, PR and Health care.
The date for receiving entries for the 21st edition of Big Bang Awards — to be held on 3 June — has also been extended till 10 May.
The Big Bang awards this year will feature eight types of awards for advertising within the Mobile category. Distinguishing PR efforts, internal and external, will be recognised and honoured at the awards. The evolution of specialised health communication specialists brings about the introduction of this category in the awards this time.
The Ad club Bangalore has also instituted an award for young achievers, creative persons under 30 to recognise and nurture their creative abilities and offer them a platform to showcase their talent.
The Ad Club Bangalore President Prateek Srivastava says, “The Big Bang Awards present a platform to give an impetus to creativity across all levels. The advertising industry is teeming with talent and amazing work and there is a need for it to be seen by all. Through these awards we aim to recognise and infuse fresh thinking and nurture the seed of creativity that is growing among people. The introduction of the three new categories makes the Big Bang Awards bigger this year.”
The Big Bang Awards were constituted over 20 years ago, bringing together agencies across the country to share their creative campaigns and network with creative geniuses.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
