MAM
Ad Club adds new categories for Creative Abbys 2016; calls for entries
MUMBAI: The Goa Fest Creative Abbys by the Advertising Club, which recognise the best in advertising and marketing, has added two new categories namely Special Abby (Gender Sensitive) and Young Abby.
Additionally, in the Print Craft, Computer Generated Imagery as a sub-category will be introduced, whereas in the Design vertical, new sub-categories of Typography Design and Best Integrated Design with two or more sub-categories will be introduced.
The Advertising Club has called for entries for the Creative Abbys 2016 and the last date for entries is 23 February, 2016. Campaigns released between 1 January, 2015 to 15 February, 2016 will be adjudged by a jury. The entry forms for the awards can be downloaded on the Ad Club website starting 9 February.
Awards Governing Council chairman Ramesh Narayan said, “This year’s Abby Awards will have three very significant improvements. Firstly to make the awards more in line with global practices, entries for almost all categories can be uploaded online. Secondly, to reinforce the idea that ‘what’s good, is good for the industry,’ there will be a special category for Gender Sensitive Advertising. Thirdly, to bring youth and the future onto centre-stage there will be a special Abby for entries received from copy and art teams under the age of 35 on the theme of how communication can help mitigate gender violence.”
“These are all issues, which came up in our interaction with the creative fraternity and the media, and I am pleased to say we are responding with alacrity to industry and societal needs. The young winners of this new category would not only get an Abby but also be sent for the Cannes Lions festival this June, all expenses paid. This would give them a great exposure to international professionals and work,” he added.
Goa Fest chairman Nakul Chopra said, “I welcome these new developments. They are a part of our ongoing effort to keep evolving and improving. The online uploading of entries will pose a technological and financial challenge but we have decided that it is important enough to implement immediately.”
Seconding Chopra’s point, Advertising Club president and Colors CEO Raj Nayak added, “To remain the gold standard of awards in India, we decided that technology, sensitive thinking and the future all needs to be addressed. I had said earlier that we could expect a lot this year, and it is beginning to show. The pre-eminent awards show in the country should show the way in every area.”
“I am very happy that what was publicly requested on an AAAI platform (an award for gender sensitive advertising) just last year, is becoming a reality. We need to be in sync with what is being sought for. The award for young creatives is the industry’s way of nurturing young talent,” added AAAI president Dr. Ambi Parameswaran.
The awards need to be uploaded online on the site on the site www.abbyawardsentries.com.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
